From 631c68cc3d015c0a815eb5c4deb29d798f3ec2a0 Mon Sep 17 00:00:00 2001
From: Michelle Bourdon <michelle@bourdons.org>
Date: Sat, 10 Aug 2024 12:33:51 -0400
Subject: [PATCH] wellesley

---
 assets/images/wellesley/smith.png | Bin 0 -> 6736 bytes
 index.html                        |  22 +++++++++++++++-------
 work/wellesley.html               |  24 ++++++++++++++++--------
 3 files changed, 31 insertions(+), 15 deletions(-)
 create mode 100644 assets/images/wellesley/smith.png

diff --git a/assets/images/wellesley/smith.png b/assets/images/wellesley/smith.png
new file mode 100644
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diff --git a/index.html b/index.html
index 651d456..a0a0cb6 100644
--- a/index.html
+++ b/index.html
@@ -104,7 +104,7 @@ <h2 class="h2 section-title">Key Skills</h2>
                 </div>
                 <h3 class="h4 card-title">Research</h3>
                 <p class="card-text">
-                  Primary and Secondary Market Research, </br> 
+                  Primary & Secondary Market Research, </br> 
                   Market Forcasts, Competitor Analysis, </br> 
                   MS Office
                 </p>
@@ -173,7 +173,9 @@ <h2 class="h2 section-title" id="project-label">Latest Experience</h2>
                     <p class="card-tag" style="color: var(--slate-blue)">Designer & Engineer</p>
                     <h3 class="h3 card-title">GoInvo</h3>
                     <p class="card-text">
-                      Digital design studio, crafting the future of healthcare through strategy, creativity, and vision.
+                      GoInvo is a healthcare UX design agency with deep expertise in Health IT, 
+                      Genomics, and Open Source Health. They strive to craft the future of healthcare 
+                      through strategy, creativity, and vision. 
                     </p>
                     <span class="btn-text" style="color: var(--slate-blue)">
                       <span class="span">See More</span>
@@ -193,8 +195,10 @@ <h3 class="h3 card-title">GoInvo</h3>
                     <p class="card-tag" style="color: var(--manatee)">Student Ambassador</p>
                     <h3 class="h3 card-title">MathWorks</h3>
                     <p class="card-text">
-                      Corporation that specializes in mathematical computing software.
-                      Its major products include MATLAB and Simulink.
+                      MathWorks is the leading developer of mathematical computing software, 
+                      including MATLAB and Simulink. Engineers and scientists worldwide 
+                      rely on its products to accelerate the pace of discovery, innovation, 
+                      and development.
                     </p>
                     <span class="btn-text" style="color: var(--manatee)">
                       <span class="span">See More</span>
@@ -214,7 +218,10 @@ <h3 class="h3 card-title">MathWorks</h3>
                     <p class="card-tag" style="color: var(--manatee)">Technology & Marketing</p>
                     <h3 class="h3 card-title">NotoVox</h3>
                     <p class="card-text">
-                      Technology provider enabling intuitive, fast, and accurate medical coding by physicians.
+                      NotoVox is a technology provider enabling intuitive, fast, and accurate 
+                      medical coding by physicians. Paving a new path in medical coding, 
+                      where all healthcare stakeholders are fluent and rely on structured 
+                      data for clinical care, analysis, and reimbursement.
                     </p>
                     <span class="btn-text" style="color: var(--manatee)">
                       <span class="span">See More</span>
@@ -234,8 +241,9 @@ <h3 class="h3 card-title">NotoVox</h3>
                     <p class="card-tag" style="color: var(--slate-blue)">Market Research</p>
                     <h3 class="h3 card-title">International Data Corporation</h3>
                     <p class="card-text">
-                      Premier global market intelligence, data, and events provider for the information
-                      technology, telecommunications, and consumer technology markets.
+                      International Data Corporation (IDC) is the premier global market 
+                      intelligence, data, and events provider for the information technology, 
+                      telecommunications, and consumer technology markets.
                     </p>
                     <span class="btn-text" style="color: var(--slate-blue)">
                       <span class="span">See More</span>
diff --git a/work/wellesley.html b/work/wellesley.html
index 73f2f1b..59b27ec 100644
--- a/work/wellesley.html
+++ b/work/wellesley.html
@@ -89,14 +89,17 @@ <h2 class="headerMB">MB</h2>
                 <!-- Project Goals-->
                 <div class="content-wrapper">
                   <div class="text">
-                    <h2 class="h2 section-title" id="work-label">Smith Business School</h2> 
+                    <h2 class="h2 section-title" id="work-label">Secondary market research on university summer business programs for Smith College</h2> 
                     <h3>Project Goals</h3>
                     <p>
-                      In Progress
+                      Wellesley Strategy was hired by Smith College to perform secondary 
+                      market research on summer business programs from peer universities. 
+                      This competitive research was used to guide the Executive Education 
+                      department at Smith College in forming a new summer business program.
                     </p>
                   </div>
                   <div class="image">
-                    <img src="../assets/images/wellesley/wellesley.png" class="w-100 ">
+                    <img src="../assets/images/wellesley/smith.png" class="wellesley-image w-100 ">
                   </div>
                 </div>
                 <!-- Project Results-->
@@ -104,7 +107,13 @@ <h3>Project Goals</h3>
                   <div class="text">
                     <h3>Project Results</h3>
                     <p>
-                      In Progress
+                      Detailed spreadsheets of numerous attributes of competing programs were 
+                      collected through Web-based research. In some cases, direct contact 
+                      with programs was made to fill in gaps in data.  The data was analyzed 
+                      to look for similarities across key dimensions, such as location, 
+                      course curriculum, class duration, enrollment size, pricing, and 
+                      reputation. Finally, a summary outlined the key elements of successful 
+                      programs for Smith.
                       </br></br>
                       </div>
                     </p>
@@ -114,10 +123,9 @@ <h3>Project Results</h3>
                   <div class="text">
                     <h3>Skills Used</h3>
                     <div class="skills">
-                      <div class="skill-box">Excel</div>
-                      <div class="skill-box">Word</div>
-                      <div class="skill-box">Research</div>
-                      <div class="skill-box">Analysis</div>
+                      <div class="skill-box">Market Research</div>
+                      <div class="skill-box">Web Analytics</div>
+                      <div class="skill-box">Competitive Research</div>
                     </div>
                   </div>
                 </div>