diff --git a/pkg/releaser/releaser.go b/pkg/releaser/releaser.go
index 58e1d8c6..3e0ffa0f 100644
--- a/pkg/releaser/releaser.go
+++ b/pkg/releaser/releaser.go
@@ -108,9 +108,8 @@ func (r *Releaser) UpdateIndexFile() (bool, error) {
 	// if pages-index-path doesn't end with index.yaml we can try and fix it
 	if filepath.Base(r.config.PagesIndexPath) != "index.yaml" {
 		// if path is a directory then add index.yaml
-		if stat, err := os.Stat(filepath.Join(worktree, r.config.PagesIndexPath)); err == nil && stat.IsDir() {
+		if err := os.MkdirAll(filepath.Join(worktree, r.config.PagesIndexPath), 0755); err == nil {
 			r.config.PagesIndexPath = filepath.Join(r.config.PagesIndexPath, "index.yaml")
-			// otherwise error out
 		} else {
 			fmt.Printf("pages-index-path (%s) should be a directory or a file called index.yaml\n", r.config.PagesIndexPath)
 			os.Exit(1) // nolint: gocritic