diff --git a/.azure-pipelines/publish.yml b/.azure-pipelines/publish.yml
new file mode 100644
index 000000000..8e209dacd
--- /dev/null
+++ b/.azure-pipelines/publish.yml
@@ -0,0 +1,35 @@
+trigger:
+  tags:
+    include:
+    - '*'
+
+pool:
+  vmImage: ubuntu-latest
+
+steps:
+- task: UsePythonVersion@0
+  inputs:
+    versionSpec: '3.8'
+  displayName: 'Use Python'
+
+- script: |
+    python -m pip install --upgrade pip
+    pip install -r local-requirements.txt
+    pip install -e .
+    python setup.py bdist_wheel --all
+  displayName: 'Install & Build'
+
+- task: EsrpRelease@4
+  inputs:
+    ConnectedServiceName: 'Playwright-ESRP'
+    Intent: 'PackageDistribution'
+    ContentType: 'PyPi'
+    ContentSource: 'Folder'
+    FolderLocation: './dist/'
+    WaitForReleaseCompletion: true
+    Owners: 'maxschmitt@microsoft.com'
+    Approvers: 'maxschmitt@microsoft.com'
+    ServiceEndpointUrl: 'https://api.esrp.microsoft.com'
+    MainPublisher: 'Playwright'
+    DomainTenantId: '72f988bf-86f1-41af-91ab-2d7cd011db47'
+  displayName: 'ESRP Release to PIP'
diff --git a/.github/workflows/publish.yml b/.github/workflows/publish.yml
index 191d8a387..5ef512838 100644
--- a/.github/workflows/publish.yml
+++ b/.github/workflows/publish.yml
@@ -3,27 +3,6 @@ on:
   release:
     types: [published]
 jobs:
-  deploy-pypi:
-    runs-on: ubuntu-latest
-    steps:
-    - uses: actions/checkout@v3
-    - name: Set up Python
-      uses: actions/setup-python@v4
-      with:
-        python-version: 3.9
-    - name: Install dependencies
-      run: |
-        python -m pip install --upgrade pip
-        pip install -r local-requirements.txt
-        pip install -e .
-        python setup.py bdist_wheel --all
-        python -m playwright install-deps
-    - name: Publish package
-      env:
-        TWINE_USERNAME: ${{ secrets.PYPI_USERNAME }}
-        TWINE_PASSWORD: ${{ secrets.PYPI_PASSWORD }}
-      run: twine upload dist/*
-
   deploy-conda:
     strategy:
       matrix: