diff --git a/README.md b/README.md
index 6807ab7..e9bc69a 100644
--- a/README.md
+++ b/README.md
@@ -96,7 +96,7 @@ You will also need to setup some cloud services.
    - Click **Overview** and copy **Endpoint** to a text file (you will use this later)
    - Click **Keys** and copy **KEY 1** to a text file (you will use this later)
 
-** You should hold off doing this until a few days before the tutorial, because free keys expire after one week. Otherwise, you might have to refresh your keys beforehand, which can take up to 10 minutes.
+** [Create a new Azure account, and try Cognitive Services for free.](https://azure.microsoft.com/free/cognitive-services/)
 
 # Demos