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 About MMM-GPT
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 <p>
-MMM-GPT stands as a guiding force in the realm of marketing analytics, offering expert advice and strategic pathways to elevate your marketing efforts. It’s not just about doing; it’s about empowering you with knowledge on how to do it effectively.
+MMM-GPT is at the forefront of marketing, incorporating the latest in marketing insights and advanced analytics to provide expert advice and strategic pathways that elevate your marketing efforts. It’s not just about doing; it’s about empowering you with knowledge on how to do it effectively.
 </p>
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 Key Areas of Expertise
@@ -116,15 +116,15 @@ <h2 class="anchored">
 </h2>
 <ul>
 <li>
-Integration of PyMC Models &amp; PyMC Marketing Models within ChatGPT interface.
-</li>
+<strong>Execute PyMC-Marketing models and visualize results using the Advanced Data Analysis plugin.<strong>
+</strong></strong></li><strong><strong>
 <li>
-Enhanced accuracy in building complex model capabilities.
-</li>
+<strong>Enhanced accuracy in building complex model capabilities.<strong>
+</strong></strong></li><strong><strong>
 
 
-</ul>
-</section>
+</strong></strong></strong></strong></ul><strong><strong><strong>
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 Brought to you by
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