diff --git a/bin/build b/bin/build
index b969bdd..fad2b62 100755
--- a/bin/build
+++ b/bin/build
@@ -13,6 +13,10 @@ async function buildHugo() {
     extraArgs.push('--buildFuture');
   }
 
+  if (!!process.env.CF_PAGES && process.env.CF_PAGES_URL) {
+    extraArgs.push('--baseURL', process.env.CF_PAGES_URL);
+  }
+
   const [procName] = common.runProcess('hugo', extraArgs);
 
   await Promise.all([