diff --git a/.github/workflows/pr-title.yml b/.github/workflows/pr-title.yml
index d2fe926..506699c 100644
--- a/.github/workflows/pr-title.yml
+++ b/.github/workflows/pr-title.yml
@@ -10,4 +10,4 @@ jobs:
     - uses: Slashgear/action-check-pr-title@v4.3.0
       with:
         regexp: "^(feat|fix|sec|infra|test|chore|doc): .{5,}"
-        helpMessage: "Example: 'feat: new pr title check BE-143' <- prefix, colon, space, PR title of at least 5 chars (with ticket number strongly suggested, but not mandatory)"
\ No newline at end of file
+        helpMessage: "Example: 'feat: new pr title' <- prefix, colon, space, PR title of at least 5 chars"
diff --git a/.github/workflows/release-drafter.yml b/.github/workflows/release-drafter.yml
index 9c56f6c..84c57bc 100644
--- a/.github/workflows/release-drafter.yml
+++ b/.github/workflows/release-drafter.yml
@@ -4,7 +4,7 @@ on:
   push:
     branches:
       - main
-  # pull_request event is required only for auto-labeler
+  # pull_request event is required only for autolabeler
   # 'edited' event is required to account for initial invalid PR names
   pull_request:
     types: [opened, reopened, synchronize, edited]
@@ -17,7 +17,7 @@ jobs:
     permissions:
       # write permission is required to create a github release
       contents: write
-      # write permission is required for auto-labeler
+      # write permission is required for autolabeler
       # otherwise, read permission is required at least
       pull-requests: write
     runs-on: ubuntu-latest
@@ -34,4 +34,4 @@ jobs:
         uses: release-drafter/release-drafter@v6
       - name: Add release notes to the draft
         if: github.event_name == 'push'
-        run: .github/scripts/release-notes.sh ${{ steps.drafter.outputs.tag_name }}
\ No newline at end of file
+        run: .github/scripts/release-notes.sh ${{ steps.drafter.outputs.tag_name }}
diff --git a/pkg/govy/errors.go b/pkg/govy/errors.go
index fb04901..f0c111e 100644
--- a/pkg/govy/errors.go
+++ b/pkg/govy/errors.go
@@ -221,6 +221,31 @@ func (r RuleSetError) Error() string {
 	return b.String()
 }
 
+// NewRuleErrorTemplate creates a new [RuleErrorTemplate] with the given template variables.
+// The variables can be of any type, most commonly it would be a struct or a map.
+// These variables are then passed to [template.Template.Execute].
+// For more details on Go templates see: https://pkg.go.dev/text/template.
+// Example:
+//
+//	return govy.NewRuleErrorTemplate(map[string]string{
+//	  "Name":      "my-property",
+//	  "MaxLength": 2,
+//	})
+func NewRuleErrorTemplate(vars any) RuleErrorTemplate {
+	return RuleErrorTemplate{Vars: vars}
+}
+
+// RuleErrorTemplate is a container for passing template variables under the guise of an error.
+// It's not meant to be used directly as an error but rather
+// unpacked by [Rule] in order to create a templated error message.
+type RuleErrorTemplate struct {
+	Vars any
+}
+
+func (e RuleErrorTemplate) Error() string {
+	return fmt.Sprintf("%T should not be used directly", e)
+}
+
 // HasErrorCode checks if an error contains given [ErrorCode].
 // It supports all govy errors.
 func HasErrorCode(err error, code ErrorCode) bool {
diff --git a/pkg/govy/rule.go b/pkg/govy/rule.go
index 59b827b..8326b0d 100644
--- a/pkg/govy/rule.go
+++ b/pkg/govy/rule.go
@@ -2,6 +2,7 @@ package govy
 
 import (
 	"fmt"
+	"text/template"
 )
 
 // NewRule creates a new [Rule] instance.
@@ -13,19 +14,23 @@ func NewRule[T any](validate func(v T) error) Rule[T] {
 // It evaluates the provided validation function and enhances it
 // with optional [ErrorCode] and arbitrary details.
 type Rule[T any] struct {
-	validate    func(v T) error
-	errorCode   ErrorCode
-	details     string
-	message     string
-	description string
+	validate        func(v T) error
+	errorCode       ErrorCode
+	details         string
+	message         string
+	messageTemplate *template.Template
+	description     string
 }
 
 // Validate runs validation function on the provided value.
 // It can handle different types of errors returned by the function:
-//   - *[RuleError], which details and [ErrorCode] are optionally extended with the ones defined by [Rule].
-//   - *[PropertyError], for each of its errors their [ErrorCode] is extended with the one defined by [Rule].
+//   - [*RuleError], which details and [ErrorCode] are optionally extended with the ones defined by [Rule].
+//   - [*PropertyError], for each of its errors their [ErrorCode] is extended with the one defined by [Rule].
+//   - [*RuleErrorTemplate], if message template was set with [Rule.WithMessageTemplate] or
+//     [Rule.WithMessageTemplateString] then the [RuleError.Message] is constructed from the provided template
+//     using variables passed inside [RuleErrorTemplate.Vars].
 //
-// By default, it will construct a new RuleError.
+// By default, it will construct a new [*RuleError].
 func (r Rule[T]) Validate(v T) error {
 	if err := r.validate(v); err != nil {
 		switch ev := err.(type) {
@@ -41,6 +46,7 @@ func (r Rule[T]) Validate(v T) error {
 				_ = e.AddCode(r.errorCode)
 			}
 			return ev
+		case *RuleErrorTemplate:
 		default:
 			msg := ev.Error()
 			if len(r.message) > 0 {
@@ -63,8 +69,9 @@ func (r Rule[T]) WithErrorCode(code ErrorCode) Rule[T] {
 	return r
 }
 
-// WithMessage overrides the returned [RuleError] error message with message.
+// WithMessage overrides the returned [RuleError] error message.
 func (r Rule[T]) WithMessage(format string, a ...any) Rule[T] {
+	r.messageTemplate = nil
 	if len(a) == 0 {
 		r.message = format
 	} else {
@@ -73,6 +80,19 @@ func (r Rule[T]) WithMessage(format string, a ...any) Rule[T] {
 	return r
 }
 
+// WithMessageTemplate overrides the returned [RuleError] error message using provided [template.Template].
+func (r Rule[T]) WithMessageTemplate(tpl *template.Template) Rule[T] {
+	r.messageTemplate = tpl
+	return r
+}
+
+// WithMessageTemplateString overrides the returned [RuleError] error message using provided template string.
+// The string is parsed into [template.Template], it panics if any error is encountered during parsing.
+func (r Rule[T]) WithMessageTemplateString(tplStr string) Rule[T] {
+	tpl := template.Must(template.New("").Parse(tplStr))
+	return r.WithMessageTemplate(tpl)
+}
+
 // WithDetails adds details to the returned [RuleError] error message.
 func (r Rule[T]) WithDetails(format string, a ...any) Rule[T] {
 	if len(a) == 0 {
@@ -90,6 +110,9 @@ func (r Rule[T]) WithDescription(description string) Rule[T] {
 	return r
 }
 
+func (r Rule[T]) getErrorMessage(err error) string {
+}
+
 func (r Rule[T]) plan(builder planBuilder) {
 	builder.rulePlan = RulePlan{
 		ErrorCode:   r.errorCode,
diff --git a/pkg/govy/rules.go b/pkg/govy/rules.go
index 6d5c39a..0ecd487 100644
--- a/pkg/govy/rules.go
+++ b/pkg/govy/rules.go
@@ -86,7 +86,7 @@ func (emptyErr) Error() string { return "" }
 
 // PropertyRules is responsible for validating a single property.
 // It is a collection of rules, predicates, and other properties that define how the property should be validated.
-// IT is the middle-level building block of the validation process,
+// It is the middle-level building block of the validation process,
 // aggregated by [Validator] and aggregating [Rule].
 type PropertyRules[T, S any] struct {
 	name            string
diff --git a/pkg/rules/length.go b/pkg/rules/length.go
index 8b02948..4d40642 100644
--- a/pkg/rules/length.go
+++ b/pkg/rules/length.go
@@ -9,25 +9,26 @@ import (
 )
 
 // StringLength ensures the string's length is between min and max (closed interval).
-func StringLength(lower, upper int) govy.Rule[string] {
-	msg := "length must be between {{ .MinLength }} and {{ .MaxLength }}"
-	tpl := getMessageTemplate("StringLength", msg)
+func StringLength(minLen, maxLen int) govy.Rule[string] {
+	tpl := getMessageTemplate(stringLengthTemplateKey)
 
 	return govy.NewRule(func(v string) error {
 		length := utf8.RuneCountInString(v)
-		if length < lower || length > upper {
-			return returnTemplatedError(tpl, func() templateVariables[string] {
-				return templateVariables[string]{
-					PropertyValue: v,
-					MinLength:     lower,
-					MaxLength:     upper,
-				}
+		if length < minLen || length > maxLen {
+			return govy.NewRuleErrorTemplate(ruleErrorTemplateVars[string]{
+				PropertyValue: v,
+				MinLength:     minLen,
+				MaxLength:     maxLen,
 			})
 		}
 		return nil
 	}).
 		WithErrorCode(ErrorCodeStringLength).
-		WithDescription(msg)
+		WithMessageTemplate(tpl).
+		WithDescription(mustExecuteTemplate(tpl, ruleErrorTemplateVars[string]{
+			MinLength: minLen,
+			MaxLength: maxLen,
+		}))
 }
 
 // StringMinLength ensures the string's length is greater than or equal to the limit.
diff --git a/pkg/rules/message_templates.go b/pkg/rules/message_templates.go
index 44dfddd..b45fdc1 100644
--- a/pkg/rules/message_templates.go
+++ b/pkg/rules/message_templates.go
@@ -2,55 +2,71 @@ package rules
 
 import (
 	"bytes"
-	"errors"
+	"fmt"
 	"log/slog"
 	"sync"
 	"text/template"
 )
 
-type templateVariables[T any] struct {
+type templateKey int
+
+const (
+	stringLengthTemplateKey templateKey = iota + 1
+)
+
+var rawMessageTemplates = map[templateKey]string{
+	stringLengthTemplateKey: "length must be between {{ .MinLength }} and {{ .MaxLength }}",
+}
+
+// ruleErrorTemplateVars lists all the possible variables that can be used builtin rules' message templates.
+type ruleErrorTemplateVars[T any] struct {
 	PropertyValue T
+	Error         string
 	MinLength     int
 	MaxLength     int
 }
 
-func returnTemplatedError[T any](tpl *template.Template, getVars func() templateVariables[T]) error {
+func mustExecuteTemplate[T any](tpl *template.Template, vars ruleErrorTemplateVars[T]) string {
 	var buf bytes.Buffer
-	if err := tpl.Execute(&buf, getVars()); err != nil {
+	if err := tpl.Execute(&buf, vars); err != nil {
 		slog.Error("failed to execute message template",
 			slog.String("template", tpl.Name()),
 			slog.String("error", err.Error()))
 	}
-	return errors.New(buf.String())
+	return buf.String()
 }
 
-var messageTemplates = messageTemplatesMap{
-	tmpl: make(map[string]*template.Template),
+var messageTemplatesCache = messageTemplatesMap{
+	tmpl: make(map[templateKey]*template.Template),
 	mu:   sync.RWMutex{},
 }
 
 type messageTemplatesMap struct {
-	tmpl map[string]*template.Template
+	tmpl map[templateKey]*template.Template
 	mu   sync.RWMutex
 }
 
-func (p *messageTemplatesMap) Lookup(name string) *template.Template {
+func (p *messageTemplatesMap) Lookup(key templateKey) *template.Template {
 	p.mu.RLock()
 	defer p.mu.RUnlock()
-	return p.tmpl[name]
+	return p.tmpl[key]
 }
 
-func (p *messageTemplatesMap) Register(name string, tpl *template.Template) {
+func (p *messageTemplatesMap) Register(key templateKey, tpl *template.Template) {
 	p.mu.Lock()
-	p.tmpl[name] = tpl
+	p.tmpl[key] = tpl
 	p.mu.Unlock()
 }
 
-func getMessageTemplate(name, msg string) *template.Template {
-	if tpl := messageTemplates.Lookup(name); tpl != nil {
+func getMessageTemplate(key templateKey) *template.Template {
+	if tpl := messageTemplatesCache.Lookup(key); tpl != nil {
 		return tpl
 	}
-	tpl := template.Must(template.New(name).Parse(msg))
-	messageTemplates.Register(name, tpl)
+	text, ok := rawMessageTemplates[key]
+	if !ok {
+		panic(fmt.Sprintf("message template %q was not found", key))
+	}
+	tpl := template.Must(template.New("").Parse(text))
+	messageTemplatesCache.Register(key, tpl)
 	return tpl
 }