OpenOOH Venue Taxonomy 1.2 Planning Agenda (2023)

[jayshao]

Plans for 1.2

• Focus on incremental additions and changes
• Target Q1

Rough timeline:

• 2/15 Public Draft
• 3/15 Final Release
• 3/31 Promotion

[jayshao]

A quick pass at what looks like (based on upvotes) the activity has been in the issue tracker:

Requests for Additions (seemingly non-controversial)

• Add: Leisure -> Movie Theaters -> Auditorium Add: Leisure -> Movie Theaters -> Auditorium #68
• Bug: Incorrect description for "DMVs" category Bug: Incorrect description for "DMVs" category #78
• Add: "Retail" > "Automotive" Add: "Retail" > "Automotive" #88
• Add: "Health and Beauty" > "Indoor Sports Hall" Add: "Health and Beauty" > "Indoor Sports Hall" #124
• Add: Office Buildings_Coworking Space Add: Office Buildings_Coworking Space #125
• Add: "Retail" > "Home Improvement" Add: "Retail" > "Home Improvement" #87
• Add: Taxi > Inside/Outside Add: Taxi > Inside/Outside #20
• Add: "Point of Care" > "Hospital" and "Clinic" Add: "Point of Care" > "Hospital" and "Clinic"  #104
• Add: Retail > Fueling Stations > Charging Stations Add: Retail > Fueling Stations > Charging Stations #105
• Add: Conference & Convention Centers & Casinos Add: Conference & Convention Centers & Casinos #108
• Add "Restroom" as a category under enclosed spaces where available Add "Restroom" as a category under enclosed spaces where available #99
• Add: Transit ->Travel Plaza Add: Transit ->Travel Plaza  #113 (same as * Add: "Billboards" -> "Motorway Service Area" Add: "Billboards" -> "Motorway Service Area" #109?)
• Add: Bus Station Add: Bus Station #107
• Add: Point of Care > Hospitals Add: Point of Care > Hospitals #115
• Add: "lobby" for enclosed spaces Add: "lobby" for enclosed spaces #98
• Add "Retail" > "Discount Store" Add "Retail" > "Discount Store" #119
• Add "Retail" > "Big Box" Add "Retail" > "Big Box" #118

Requests for Additions (with seemingly little support)

• Add: Retail > Malls > Normalize Mall Grandchildren Add: Retail > Malls > Normalize Mall Grandchildren #110

Requests for Additions (controversial)

• Pharmacies in Retail Grocery Pharmacies in Retail Grocery #127 - do we duplicate the taxonomy?
• Add: Subway > Train and train_outside, and Rail > "train" and "train_outside" (like buses) Add: Subway > Train and train_outside, and Rail > "train" and "train_outside" (like buses) #97 - do trains have outside media?
• Standardization for Residential Apartment Buildings Standardization for Residential Apartment Buildings #73 - pending deprecating/removing strings for compatibility
• Add "shopping street", "shopping promenade", "public park" as grandchildren to outdoor.urban_panels Add: "Outdoor" > "Urban Panels" > "shopping street", "shopping promenade", "public park" as grandchildren to outdoor.urban_panels #50
• Replace Taxi & Rideshare TV & Top categories with "Cars" or "Automobiles" Replace Taxi & Rideshare TV & Top categories with "Cars" or "Automobiles" #100
• Introduce a 0 in front of parent types Introduce a 0 in front of parent types #126

Tasks

• Should have 101 Guide Document for New DOOH DSPs and SSPs OpenOOH onboarding steps. Should have 101 Guide Document for New DOOH DSPs and SSPs OpenOOH onboarding steps. #75 (Dara)
• Remove deprecated string formats Remove deprecated string formats #116
• Align wire protocol with OpenRTB 2.6-202211 Align wire protocol with OpenRTB 2.6-202211 #117
• Buyer-Friendly Taxonomy Listing Buyer-Friendly Taxonomy Listing #106 (Nic)

[davidweinfeld]

What’s the status of the development of the 1.2 Standards? Is there an expected delivery or activation date?