diff --git a/app/mailers/application_mailer.rb b/app/mailers/application_mailer.rb
index 0773784849..a93bbb0c83 100644
--- a/app/mailers/application_mailer.rb
+++ b/app/mailers/application_mailer.rb
@@ -4,7 +4,7 @@
 class ApplicationMailer < ActionMailer::Base
   helper :application, :sessions
 
-  default from: 'noreply@openstax.org'
+  default from: 'OpenStax Accounts <noreply@openstax.org>'
 
   def mail(headers={}, &block)
     headers[:subject] = "[OpenStax] #{headers[:subject]}"
diff --git a/app/mailers/newflow_mailer.rb b/app/mailers/newflow_mailer.rb
index 11ab644559..75e327e8ed 100644
--- a/app/mailers/newflow_mailer.rb
+++ b/app/mailers/newflow_mailer.rb
@@ -24,7 +24,7 @@ def signup_email_confirmation(email_address:)
 
     mail to: @email_value,
          subject: if @should_show_pin
-                    "Use PIN #{@confirmation_pin} to confirm your email address"
+                    "Your OpenStax account PIN has arrived: #{@confirmation_pin}"
                   else
                     'Confirm your email address'
                   end
diff --git a/app/views/newflow_mailer/signup_email_confirmation.html.erb b/app/views/newflow_mailer/signup_email_confirmation.html.erb
index ea15673f07..e1de336da7 100644
--- a/app/views/newflow_mailer/signup_email_confirmation.html.erb
+++ b/app/views/newflow_mailer/signup_email_confirmation.html.erb
@@ -61,7 +61,7 @@
 														<tr>
 															<td style="font-family: Arial, Helvetica, sans-serif;padding-top: 30px;padding-right: 30px;padding-bottom: 10px;padding-left: 30px;">
 															<h1 style="color: rgb(17, 17, 17); font-family: Helvetica, Arial, Helvetica, sans-serif; font-weight: bold; margin: 0px; text-align: center;">
-                                Confirm your email address
+                                Welcome to OpenStax!
                               </h1>
 															</td>
 														</tr>
@@ -88,7 +88,11 @@
 														<tr>
 															<td style="font-family: Arial, Helvetica, sans-serif;padding-top: 10px;padding-right: 30px;padding-bottom: 20px;padding-left: 30px;">
 															<p style="color: rgb(0, 0, 0); font-family: Helvetica, Arial, Helvetica, sans-serif; font-weight: normal; margin: 0px; line-height: 2;">
-																<div style="text-align: center">Verify your email by clicking the button below or use your pin: <b><%= @confirmation_pin %></b></div>
+																<div style="text-align: center">
+																	<h3>Please confirm <%= @email_value %> is your email.</h3>
+																	<hr>
+																	Verify your email by clicking the button below or use your pin: <b><%= @confirmation_pin %></b>
+																</div>
 															</p>
 															</td>
 														</tr>
@@ -122,7 +126,8 @@
 														<tr>
 															<td style="font-family: Arial, Helvetica, sans-serif;padding-top: 30px;padding-right: 50px;padding-bottom: 50px;padding-left: 50px;">
 															<div style="text-align: center; line-height: 2">
-                                If you need any assistance, please reply to this email at&nbsp;<a href="mailto:support@openstax.org">support@openstax.org</a>.
+                                If you need any assistance, please reply to this email at&nbsp;<a href="mailto:support@openstax.org">support@openstax.org</a>.<br>
+																<small>If you did not signup for an OpenStax Account with the email <%= @email_value %>, please disregard this message.</small>
                               </div>
 															</td>
 														</tr>