Consider introducing basic build automation

[c0c0n3]

I spent hours chasing non-existing bugs. Why?! I'm still building, testing & deploying manually---the horror!---so it's easy to wind up with an inconsistent env, e.g. outdated files, etc.

So we're reaching the threshold where introducing some build automation will pay off. I'm holding the fire for now though, procrastinating until this really hurts...