diff --git a/src/commands/__test__/notes.test.ts b/src/commands/__test__/notes.test.ts
index 9cef899..43de2f0 100644
--- a/src/commands/__test__/notes.test.ts
+++ b/src/commands/__test__/notes.test.ts
@@ -22,6 +22,13 @@ let gitHubReleaseHandler: jest.Mock = jest.fn<
   )
 })
 
+const githubLatestReleaseHandler = rest.get<never, never, GitHubRelease>(
+  `https://api.github.com/repos/:owner/:name/releases/latest`,
+  (req, res, ctx) => {
+    return res(ctx.status(404))
+  },
+)
+
 beforeAll(async () => {
   await setup()
 })
@@ -47,6 +54,7 @@ it('creates a GitHub release for a past release', async () => {
   await createRepository('past-release')
 
   api.use(
+    githubLatestReleaseHandler,
     rest.get<never, never, GitHubRelease>(
       'https://api.github.com/repos/:owner/:repo/releases/tags/:tag',
       (req, res, ctx) => {
@@ -99,7 +107,12 @@ it('creates a GitHub release for a past release', async () => {
 
   const notes = new Notes(
     {
-      script: 'exit 0',
+      profiles: [
+        {
+          name: 'latest',
+          use: 'exit 0',
+        },
+      ],
     },
     {
       _: ['', '0.2.0'],
@@ -139,11 +152,13 @@ it('skips creating a GitHub release if the given release already exists', async
   await createRepository('skip-if-exists')
 
   api.use(
+    githubLatestReleaseHandler,
     rest.get<never, never, GitHubRelease>(
       'https://api.github.com/repos/:owner/:repo/releases/tags/:tag',
       (req, res, ctx) => {
         return res(
           ctx.json({
+            tag_name: 'v1.0.0',
             html_url: '/releases/1',
           }),
         )
@@ -153,7 +168,12 @@ it('skips creating a GitHub release if the given release already exists', async
 
   const notes = new Notes(
     {
-      script: 'exit 0',
+      profiles: [
+        {
+          name: 'latest',
+          use: 'exit 0',
+        },
+      ],
     },
     {
       _: ['', '1.0.0'],
diff --git a/src/commands/__test__/publish.test.ts b/src/commands/__test__/publish.test.ts
index 1d9481d..6495fa3 100644
--- a/src/commands/__test__/publish.test.ts
+++ b/src/commands/__test__/publish.test.ts
@@ -22,6 +22,13 @@ afterAll(async () => {
   await cleanup()
 })
 
+const githubLatestReleaseHandler = rest.get<never, never, GitHubRelease>(
+  `https://api.github.com/repos/:owner/:name/releases/latest`,
+  (req, res, ctx) => {
+    return res(ctx.status(404))
+  },
+)
+
 it('publishes the next minor version', async () => {
   const repo = await createRepository('version-next-minor')
 
@@ -29,12 +36,14 @@ it('publishes the next minor version', async () => {
     graphql.query('GetCommitAuthors', (req, res, ctx) => {
       return res(ctx.data({}))
     }),
+    githubLatestReleaseHandler,
     rest.post<never, never, GitHubRelease>(
       'https://api.github.com/repos/:owner/:repo/releases',
       (req, res, ctx) => {
         return res(
           ctx.status(201),
           ctx.json({
+            tag_name: 'v1.0.0',
             html_url: '/releases/1',
           }),
         )
@@ -110,12 +119,14 @@ it('releases a new version after an existing version', async () => {
     graphql.query('GetCommitAuthors', (req, res, ctx) => {
       return res(ctx.data({}))
     }),
+    githubLatestReleaseHandler,
     rest.post<never, never, GitHubRelease>(
       'https://api.github.com/repos/:owner/:repo/releases',
       (req, res, ctx) => {
         return res(
           ctx.status(201),
           ctx.json({
+            tag_name: 'v1.0.0',
             html_url: '/releases/1',
           }),
         )
@@ -210,12 +221,14 @@ it('comments on relevant github issues', async () => {
         }),
       )
     }),
+    githubLatestReleaseHandler,
     rest.post<never, never, GitHubRelease>(
       'https://api.github.com/repos/:owner/:repo/releases',
       (req, res, ctx) => {
         return res(
           ctx.status(201),
           ctx.json({
+            tag_name: 'v1.0.0',
             html_url: '/releases/1',
           }),
         )
@@ -288,6 +301,7 @@ it('supports dry-run mode', async () => {
 
   api.use(
     graphql.query('GetCommitAuthors', getReleaseContributorsResolver),
+    githubLatestReleaseHandler,
     rest.post<never, never, GitHubRelease>(
       'https://api.github.com/repos/:owner/:repo/releases',
       createGitHubReleaseResolver,
@@ -396,12 +410,14 @@ it('streams the release script stdout to the main process', async () => {
     graphql.query('GetCommitAuthors', (req, res, ctx) => {
       return res(ctx.data({}))
     }),
+    githubLatestReleaseHandler,
     rest.post<never, never, GitHubRelease>(
       'https://api.github.com/repos/:owner/:repo/releases',
       (req, res, ctx) => {
         return res(
           ctx.status(201),
           ctx.json({
+            tag_name: 'v1.0.0',
             html_url: '/releases/1',
           }),
         )
@@ -456,12 +472,14 @@ it('streams the release script stderr to the main process', async () => {
     graphql.query('GetCommitAuthors', (req, res, ctx) => {
       return res(ctx.data({}))
     }),
+    githubLatestReleaseHandler,
     rest.post<never, never, GitHubRelease>(
       'https://api.github.com/repos/:owner/:repo/releases',
       (req, res, ctx) => {
         return res(
           ctx.status(201),
           ctx.json({
+            tag_name: 'v1.0.0',
             html_url: '/releases/1',
           }),
         )
@@ -521,12 +539,14 @@ it('only pushes the newly created release tag to the remote', async () => {
     graphql.query('GetCommitAuthors', (req, res, ctx) => {
       return res(ctx.data({}))
     }),
+    githubLatestReleaseHandler,
     rest.post<never, never, GitHubRelease>(
       'https://api.github.com/repos/:owner/:repo/releases',
       (req, res, ctx) => {
         return res(
           ctx.status(201),
           ctx.json({
+            tag_name: 'v1.0.0',
             html_url: '/releases/1',
           }),
         )
@@ -568,12 +588,14 @@ it('treats breaking changes as minor versions when "prerelease" is set to true',
     graphql.query('GetCommitAuthors', (req, res, ctx) => {
       return res(ctx.data({}))
     }),
+    githubLatestReleaseHandler,
     rest.post<never, never, GitHubRelease>(
       'https://api.github.com/repos/:owner/:repo/releases',
       (req, res, ctx) => {
         return res(
           ctx.status(201),
           ctx.json({
+            tag_name: 'v1.0.0',
             html_url: '/releases/1',
           }),
         )
@@ -644,12 +666,14 @@ it('treats minor bumps as minor versions when "prerelease" is set to true', asyn
     graphql.query('GetCommitAuthors', (req, res, ctx) => {
       return res(ctx.data({}))
     }),
+    githubLatestReleaseHandler,
     rest.post<never, never, GitHubRelease>(
       'https://api.github.com/repos/:owner/:repo/releases',
       (req, res, ctx) => {
         return res(
           ctx.status(201),
           ctx.json({
+            tag_name: 'v1.0.0',
             html_url: '/releases/1',
           }),
         )
diff --git a/src/commands/publish.ts b/src/commands/publish.ts
index a86ce3c..130f734 100644
--- a/src/commands/publish.ts
+++ b/src/commands/publish.ts
@@ -104,7 +104,13 @@ export class Publish extends Command<PublishArgv> {
       ),
     )
 
-    // Get the latest release.
+    /**
+     * Get the latest release.
+     * @note This refers to the latest release tag at the current
+     * state of the branch. Since Release doesn't do branch analysis,
+     * this doesn't guarantee the latest release in general
+     * (consider backport releases where you checkout an old SHA).
+     */
     const tags = await getTags()
     const latestRelease = await getLatestRelease(tags)
 
diff --git a/src/utils/github/__test__/createGitHubRelease.test.ts b/src/utils/github/__test__/createGitHubRelease.test.ts
new file mode 100644
index 0000000..d8b35d0
--- /dev/null
+++ b/src/utils/github/__test__/createGitHubRelease.test.ts
@@ -0,0 +1,78 @@
+import { rest } from 'msw'
+import { DeferredPromise } from '@open-draft/deferred-promise'
+import { testEnvironment } from '../../../../test/env'
+import { mockRepo } from '../../../../test/fixtures'
+import type { GitHubRelease } from '../getGitHubRelease'
+import { createGitHubRelease } from '../createGitHubRelease'
+
+const { setup, reset, cleanup, api } = testEnvironment({
+  fileSystemPath: 'create-github-release',
+})
+
+beforeAll(async () => {
+  await setup()
+})
+
+afterEach(async () => {
+  await reset()
+})
+
+afterAll(async () => {
+  await cleanup()
+})
+
+it('marks the release as non-latest if there is a higher version released on GitHub', async () => {
+  const repo = mockRepo()
+  const requestBodyPromise = new DeferredPromise()
+  api.use(
+    rest.get<never, never, GitHubRelease>(
+      `https://api.github.com/repos/:owner/:name/releases/latest`,
+      (req, res, ctx) => {
+        return res(
+          // Set the latest GitHub release as v2.0.0.
+          ctx.json({
+            tag_name: 'v2.0.0',
+            html_url: '/v2.0.0',
+          }),
+        )
+      },
+    ),
+    rest.post<never, never, GitHubRelease>(
+      `https://api.github.com/repos/:owner/:name/releases`,
+      (req, res, ctx) => {
+        requestBodyPromise.resolve(req.json())
+        return res(
+          ctx.status(201),
+          ctx.json({
+            tag_name: 'v1.1.1',
+            html_url: '/v1.1.1',
+          }),
+        )
+      },
+    ),
+  )
+
+  // Try to release a backport version for v1.0.0.
+  const notes = '# Release notes'
+  const githubRelease = await createGitHubRelease(
+    {
+      repo,
+      nextRelease: {
+        version: '1.1.1',
+        tag: 'v1.1.1',
+        publishedAt: new Date(),
+      },
+    },
+    notes,
+  )
+  expect(githubRelease).toHaveProperty('html_url', '/v1.1.1')
+
+  const requestBody = await requestBodyPromise
+  expect(requestBody).toEqual({
+    tag_name: 'v1.1.1',
+    name: 'v1.1.1',
+    body: notes,
+    // Must set "false" as the value of the "make_latest" property.
+    make_latest: 'false',
+  })
+})
diff --git a/src/utils/github/__test__/getCommitAuthors.test.ts b/src/utils/github/__test__/getCommitAuthors.test.ts
index 857a89a..02a5e22 100644
--- a/src/utils/github/__test__/getCommitAuthors.test.ts
+++ b/src/utils/github/__test__/getCommitAuthors.test.ts
@@ -1,9 +1,9 @@
+import { graphql } from 'msw'
 import { getCommitAuthors } from '../getCommitAuthors'
 import { log } from '../../../logger'
 import { mockCommit } from '../../../../test/fixtures'
 import { parseCommits } from '../../git/parseCommits'
 import { testEnvironment } from '../../../../test/env'
-import { graphql } from 'msw'
 
 const { setup, reset, cleanup, api } = testEnvironment({
   fileSystemPath: 'get-commit-authors',
diff --git a/src/utils/github/createGitHubRelease.ts b/src/utils/github/createGitHubRelease.ts
index 472ac5e..6531448 100644
--- a/src/utils/github/createGitHubRelease.ts
+++ b/src/utils/github/createGitHubRelease.ts
@@ -1,11 +1,14 @@
 import fetch from 'node-fetch'
 import { format } from 'outvariant'
+import { lt } from 'semver'
 import type { ReleaseContext } from '../createContext'
-import type { GitHubRelease } from './getGitHubRelease'
+import { getGitHubRelease, type GitHubRelease } from './getGitHubRelease'
 import { log } from '../../logger'
 
 /**
  * Create a new GitHub release with the given release notes.
+ * This is only called if there's no existing GitHub release
+ * for the next release tag.
  * @return {string} The URL of the newly created release.
  */
 export async function createGitHubRelease(
@@ -22,6 +25,26 @@ export async function createGitHubRelease(
     ),
   )
 
+  // Determine if the next release should be marked as the
+  // latest release on GitHub. For that, fetch whichever latest
+  // release exists on GitHub and see if its version is larger
+  // than the version we are releasing right now.
+  const latestGitHubRelease = await getGitHubRelease('latest').catch(
+    (error) => {
+      log.error(`Failed to fetch the latest GitHub release:`, error)
+      // We aren't interested in the GET endpoint errors in this context.
+      return undefined
+    },
+  )
+  const shouldMarkAsLatest = latestGitHubRelease
+    ? lt(latestGitHubRelease.tag_name || '0.0.0', context.nextRelease.tag)
+    : // Undefined is fine, it means GitHub will use its default
+      // value for the "make_latest" property in the API.
+      undefined
+
+  /**
+   * @see https://docs.github.com/en/rest/releases/releases?apiVersion=2022-11-28#create-a-release
+   */
   const response = await fetch(
     `https://api.github.com/repos/${repo.owner}/${repo.name}/releases`,
     {
@@ -35,6 +58,7 @@ export async function createGitHubRelease(
         tag_name: context.nextRelease.tag,
         name: context.nextRelease.tag,
         body: notes,
+        make_latest: shouldMarkAsLatest?.toString(),
       }),
     },
   )
diff --git a/src/utils/github/getGitHubRelease.ts b/src/utils/github/getGitHubRelease.ts
index c9831f9..a2926b5 100644
--- a/src/utils/github/getGitHubRelease.ts
+++ b/src/utils/github/getGitHubRelease.ts
@@ -3,16 +3,19 @@ import fetch from 'node-fetch'
 import { getInfo } from '../git/getInfo'
 
 export interface GitHubRelease {
+  tag_name: string
   html_url: string
 }
 
 export async function getGitHubRelease(
-  tag: string,
+  tag: string | ('latest' & {}),
 ): Promise<GitHubRelease | undefined> {
   const repo = await getInfo()
 
   const response = await fetch(
-    `https://api.github.com/repos/${repo.owner}/${repo.name}/releases/tags/${tag}`,
+    tag === 'latest'
+      ? `https://api.github.com/repos/${repo.owner}/${repo.name}/releases/latest`
+      : `https://api.github.com/repos/${repo.owner}/${repo.name}/releases/tags/${tag}`,
     {
       headers: {
         Accept: 'application/json',
diff --git a/test/env.ts b/test/env.ts
index 1d2154e..cc7b29f 100644
--- a/test/env.ts
+++ b/test/env.ts
@@ -16,7 +16,9 @@ export const api = setupServer(
 )
 
 beforeAll(() => {
-  api.listen()
+  api.listen({
+    onUnhandledRequest: 'error',
+  })
 })
 
 afterEach(() => {