diff --git a/Setup/UpgradeData.php b/Setup/UpgradeData.php
index 06c588d7..ae82e801 100644
--- a/Setup/UpgradeData.php
+++ b/Setup/UpgradeData.php
@@ -76,7 +76,9 @@ public function upgrade(
      */
     private function updateProductSubscriptionOptionsTitle()
     {
-        $this->state->setAreaCode(Area::AREA_ADMINHTML);
+        if (empty($this->state->getAreaCode())) {
+            $this->state->setAreaCode(Area::AREA_ADMINHTML);
+        }
         $productSubscriptions = $this->productSubscriptionService->findAll();
         foreach ($productSubscriptions as $productSubscription) {
             $this->applyTitleWithoutParentheses($productSubscription);