diff --git a/content_scripts/commands.js b/content_scripts/commands.js
index 96f8f6f..d9e06d0 100644
--- a/content_scripts/commands.js
+++ b/content_scripts/commands.js
@@ -5,6 +5,14 @@ Commands = {
     moveDown: { fn: SheetActions.moveDown.bind(SheetActions) },
     moveLeft: { fn: SheetActions.moveLeft.bind(SheetActions) },
     moveRight: { fn: SheetActions.moveRight.bind(SheetActions) },
+	  
+    // Word movement
+    moveRightward: { fn: SheetActions.moveRightward.bind(SheetActions) },
+    moveLeftward: { fn: SheetActions.moveLeftward.bind(SheetActions) },
+
+    // Jump movement
+    jumpStart: { fn: SheetActions.jumpStart.bind(SheetActions) },
+    jumpStartward: { fn: SheetActions.jumpStartward.bind(SheetActions) },
 
     // Row & column movement
     moveRowsDown: { fn: SheetActions.moveRowsDown.bind(SheetActions) },
@@ -93,6 +101,14 @@ Commands = {
       "h": "moveLeft",
       "l": "moveRight",
 
+      // Word-level movement
+      "w": "moveRightward",
+      "W": "moveRightward",
+      "b": "moveLeftward",
+      "B": "moveLeftward",
+      "0": "jumpStart",
+      "^": "jumpStartward",
+
       // Row & column movement
       "<C-J>": "moveRowsDown",
       "<C-K>": "moveRowsUp",
diff --git a/content_scripts/sheet_actions.js b/content_scripts/sheet_actions.js
index d162ed4..8e14945 100644
--- a/content_scripts/sheet_actions.js
+++ b/content_scripts/sheet_actions.js
@@ -1,3 +1,7 @@
+
+const DEFAULT_MAX_RIGHTWARD_MOVES = 3;
+const DEFAULT_MAX_LEFTWARD_MOVES = DEFAULT_MAX_RIGHTWARD_MOVES;
+
 SheetActions = {
   // NOTE(philc): When developing, you can use this snippet to preview all available menu items:
   // Array.from(document.querySelectorAll(".goog-menuitem")).forEach((i) => console.log(i.innerText))
@@ -199,6 +203,21 @@ SheetActions = {
     return document.querySelector(".autofill-cover").getBoundingClientRect().top;
   },
 
+  cellContent() {
+    return document.querySelector(".cell-input").innerText.trim();
+  },
+
+  cellPosition() {
+    let cellPos = /* AE5, B2, etc.*/ document.querySelector('.jfk-textinput.waffle-name-box').value;
+    let match = /([A-Z]+)(\d+)/.exec(cellPos);
+
+    // TODO(Johnny): Handle range for 'A:A', '1:1', and 'A1:B2'.
+    if (match < 3) return {row: 'A', column: '1'};
+
+    let [_, row, column] = match;
+    return {row: row, column: column};
+  },
+
   //
   // Movement
   //
@@ -207,6 +226,48 @@ SheetActions = {
   moveLeft() { UI.typeKey(KeyboardUtils.keyCodes.leftArrow); },
   moveRight() { UI.typeKey(KeyboardUtils.keyCodes.rightArrow); },
 
+  moveRightward: function(max_runs) {
+    max_runs = undefined === max_runs 
+      ? DEFAULT_MAX_RIGHTWARD_MOVES
+      : max_runs;
+
+    // Move right.
+    this.moveRight();
+
+    // If the cell is empty, content: '\n'
+    if (this.cellContent().length)  return;
+    if (! max_runs)                 return;
+
+    this.moveRightward(max_runs - 1);
+  },
+
+  moveLeftward: function(max_runs) {
+    max_runs = undefined === max_runs 
+      ? DEFAULT_MAX_LEFTWARD_MOVES
+      : max_runs;
+
+    // Move right.
+    this.moveLeft();
+
+    // If the cell is empty, content: '\n'
+    if (this.cellContent().length)  return;
+    if (! max_runs)                 return;
+
+    this.moveLeftward(max_runs - 1);
+  },
+
+
+  jumpStart() { 
+    // Johnny: Hacky but it works.
+    this.selectRow();
+    this.moveLeft();
+  },
+
+  jumpStartward() { 
+    this.jumpStart();
+    this.moveRightward(5);
+  },
+
   moveDownAndSelect() { UI.typeKey(KeyboardUtils.keyCodes.downArrow, {shift: true}); },
   moveUpAndSelect() { UI.typeKey(KeyboardUtils.keyCodes.upArrow, {shift: true}); },
   moveLeftAndSelect() { UI.typeKey(KeyboardUtils.keyCodes.leftArrow, {shift: true}); },
@@ -371,8 +432,8 @@ SheetActions = {
 
   // The approximate number of visible rows. It's probably possible to compute this precisely.
   visibleRowCount() {
-     return Math.ceil(document.querySelector(".grid-scrollable-wrapper").offsetHeight / this.rowHeight());
-   },
+    return Math.ceil(document.querySelector(".grid-scrollable-wrapper").offsetHeight / this.rowHeight());
+  },
 
   // NOTE(philc): It would be nice to improve these scrolling commands. They're somewhat slow and imprecise.
   scrollHalfPageDown() {
@@ -481,10 +542,10 @@ SheetActions = {
   // implement increaes font / decrease font commands.
   getFontSizeMenu() { return this.getMenuItem("6").parentNode; },
   activateFontSizeMenu() {
-     KeyboardUtils.simulateClick(this.getMenuItem("Font size"));
-     // It's been shown; hide it again.
-     this.getFontSizeMenu().style.display = "none";
-   },
+    KeyboardUtils.simulateClick(this.getMenuItem("Font size"));
+    // It's been shown; hide it again.
+    this.getFontSizeMenu().style.display = "none";
+  },
 
   setFontSize10() {
     this.activateFontSizeMenu();
@@ -557,7 +618,7 @@ SheetActions = {
     let url = this.getCellValue().trim();
     // Some cells can contain a HYPERLINK("url", "caption") value. If so, assume that's the URL to open.
     const match = url.match(/HYPERLINK\("(.+?)"[^"]+".+?"\)/i);
-    if (match) { url = match[1]; }
-    window.open(url, "_blank");
-  }
+      if (match) { url = match[1]; }
+      window.open(url, "_blank");
+    }
 };
diff --git a/content_scripts/ui.js b/content_scripts/ui.js
index f990756..9c24ce5 100644
--- a/content_scripts/ui.js
+++ b/content_scripts/ui.js
@@ -192,7 +192,7 @@ UI = {
 
   onKeydown(e) {
     const keyString = KeyboardUtils.getKeyString(e);
-    // console.log "keydown event. keyString:", keyString, e.keyCode, e.keyIdentifier, e
+    // console.log("keydown event. keyString:", keyString, e.keyCode, e.keyIdentifier, e);
     if (this.ignoreKeys) { return; }
 
     if (!keyString) { return; } // Ignore key presses which are just modifiers.