diff --git a/purl/src/format.rs b/purl/src/format.rs
index a0fece0..05f6aa6 100644
--- a/purl/src/format.rs
+++ b/purl/src/format.rs
@@ -23,7 +23,8 @@ const PURL_PATH: &AsciiSet = &PATH.add(b'@').add(b'?').add(b'#').add(b'%');
 const PURL_PATH_SEGMENT: &AsciiSet = &PURL_PATH.add(b'/');
 // For compatibility with PURL implementations that treat qualifiers as
 // form-urlencoded, escape '+' as well.
-const PURL_QUERY: &AsciiSet = &QUERY.add(b'@').add(b'?').add(b'#').add(b'+').add(b'%');
+const PURL_QUALIFIER: &AsciiSet =
+    &QUERY.add(b'@').add(b'?').add(b'#').add(b'+').add(b'%').add(b'&');
 const PURL_FRAGMENT: &AsciiSet = &FRAGMENT.add(b'@').add(b'?').add(b'#').add(b'%');
 
 impl<T> fmt::Display for GenericPurl<T>
@@ -66,8 +67,8 @@ where
                     f,
                     "{}{}={}",
                     prefix,
-                    utf8_percent_encode(k, PURL_QUERY),
-                    utf8_percent_encode(v, PURL_QUERY),
+                    utf8_percent_encode(k, PURL_QUALIFIER),
+                    utf8_percent_encode(v, PURL_QUALIFIER),
                 )?;
                 prefix = '&';
             }
diff --git a/purl_test/src/lib.rs b/purl_test/src/lib.rs
index e5a2258..8ff1946 100644
--- a/purl_test/src/lib.rs
+++ b/purl_test/src/lib.rs
@@ -2612,3 +2612,68 @@ fn version_encoding() {
         "Incorrect qualifiers for canonicalized PURL"
     );
 }
+#[test]
+/// ampersand in qualifier value
+fn ampersand_in_qualifier_value() {
+    let parsed = {
+        assert!(
+            matches!(
+                Purl::from_str("pkg:generic/name?qualifier=v%26lue"),
+                Err(PackageError::UnsupportedType)
+            ),
+            "Type {} is not supported",
+            "generic"
+        );
+        match GenericPurl::<String>::from_str("pkg:generic/name?qualifier=v%26lue") {
+            Ok(purl) => purl,
+            Err(error) => {
+                panic!(
+                    "Failed to parse valid purl {:?}: {}",
+                    "pkg:generic/name?qualifier=v%26lue", error
+                )
+            },
+        }
+    };
+    assert_eq!("generic", parsed.package_type(), "Incorrect package type");
+    assert_eq!(None, parsed.namespace(), "Incorrect namespace");
+    assert_eq!("name", parsed.name(), "Incorrect name");
+    assert_eq!(None, parsed.version(), "Incorrect version");
+    assert_eq!(None, parsed.subpath(), "Incorrect subpath");
+    assert_eq!(
+        [("qualifier", "v&lue")].into_iter().collect::<HashMap<&str, &str>>(),
+        parsed.qualifiers().iter().map(|(k, v)| (k.as_str(), v)).collect::<HashMap<&str, &str>>(),
+        "Incorrect qualifiers"
+    );
+    let canonicalized = parsed.to_string();
+    assert_eq!(
+        "pkg:generic/name?qualifier=v%26lue", canonicalized,
+        "Incorrect string representation"
+    );
+    let parsed_canonical = match GenericPurl::<String>::from_str(&canonicalized) {
+        Ok(purl) => purl,
+        Err(error) => {
+            panic!(
+                "Failed to parse valid purl {:?}: {}",
+                "pkg:generic/name?qualifier=v%26lue", error
+            )
+        },
+    };
+    assert_eq!(
+        "generic",
+        parsed_canonical.package_type(),
+        "Incorrect package type for canonicalized PURL"
+    );
+    assert_eq!(None, parsed_canonical.namespace(), "Incorrect namespace for canonicalized PURL");
+    assert_eq!("name", parsed_canonical.name(), "Incorrect name for canonicalized PURL");
+    assert_eq!(None, parsed_canonical.version(), "Incorrect version for canonicalized PURL");
+    assert_eq!(None, parsed_canonical.subpath(), "Incorrect subpath for canonicalized PURL");
+    assert_eq!(
+        [("qualifier", "v&lue")].into_iter().collect::<HashMap<&str, &str>>(),
+        parsed_canonical
+            .qualifiers()
+            .iter()
+            .map(|(k, v)| (k.as_str(), v))
+            .collect::<HashMap<&str, &str>>(),
+        "Incorrect qualifiers for canonicalized PURL"
+    );
+}
diff --git a/xtask/src/generate_tests/phylum-test-suite-data.json b/xtask/src/generate_tests/phylum-test-suite-data.json
index 62ebd91..abb87c1 100644
--- a/xtask/src/generate_tests/phylum-test-suite-data.json
+++ b/xtask/src/generate_tests/phylum-test-suite-data.json
@@ -143,5 +143,16 @@
     "name": "name",
     "version": "a#/b?/c@",
     "is_invalid": false
+  },
+  {
+    "description": "ampersand in qualifier value",
+    "purl": "pkg:generic/name?qualifier=v%26lue",
+    "canonical_purl": "pkg:generic/name?qualifier=v%26lue",
+    "type": "generic",
+    "name": "name",
+    "qualifiers": {
+      "qualifier": "v&lue"
+    },
+    "is_invalid": false
   }
 ]