diff --git a/Makefile b/Makefile
index 5b9a17c..1592730 100644
--- a/Makefile
+++ b/Makefile
@@ -12,7 +12,7 @@ GO_INSTALL := ./scripts/go_install.sh
 REGISTRY ?= projectsveltos
 IMAGE_NAME ?= sveltosctl
 export SVELTOSCTL_IMG ?= $(REGISTRY)/$(IMAGE_NAME)
-TAG ?= v0.44.0
+TAG ?= main
 ARCH ?= $(shell go env GOARCH)
 
 # Directories.
diff --git a/manifest/manifest.yaml b/manifest/manifest.yaml
index 3f9dff6..66bd828 100644
--- a/manifest/manifest.yaml
+++ b/manifest/manifest.yaml
@@ -46,7 +46,7 @@ spec:
       serviceAccountName: sveltosctl
       containers:
       - name: sveltosctl
-        image: docker.io/projectsveltos/sveltosctl:v0.44.0
+        image: docker.io/projectsveltos/sveltosctl:main
         imagePullPolicy: IfNotPresent
         command:
           - /sveltosctl