From e08b72aaa09d86fb2635251a61ab8a8822588035 Mon Sep 17 00:00:00 2001
From: BerylKanali <50364045+BerylKanali@users.noreply.github.com>
Date: Mon, 1 Aug 2022 22:21:00 +0300
Subject: [PATCH] Add timestamps for video 12: Michael-Zhenyu Media Mix
 Modelling (#40)

* Add timestamps for video 12: Michael-Zhenyu Media Mix Modelling

### Reference
Toward #11

### Description
Add timestamps for video 12: Michael-Zhenyu Media Mix Modelling

* small formatting adjustments

Co-authored-by: Reshama Shaikh <reshama.stat@gmail.com>
---
 videos-list/12-michael-zhenyu.md | 15 ++++++++++++---
 1 file changed, 12 insertions(+), 3 deletions(-)

diff --git a/videos-list/12-michael-zhenyu.md b/videos-list/12-michael-zhenyu.md
index 469ecd0..0125ff1 100644
--- a/videos-list/12-michael-zhenyu.md
+++ b/videos-list/12-michael-zhenyu.md
@@ -20,12 +20,21 @@ https://discourse.pymc.io/t/a-bayesian-approach-to-media-mix-modeling-by-michael
 - Model applications
 
 ## Timestamps
-0:00 Outline of presenation
+0:00 Introduction and outline of presentation
 1:16 Marketing at HelloFresh (funnels, conversion, channels)
 2:40 Measuring the effectiveness of marketing
-5:00 Multivariate regression model
+05:00 What is Media Mix Modelling? Multivariate regression model
+06:20 Structure of a Media Mix Model
+07:51 Transformation functions (Reach function and Adstock function)
+10:53 Benefits of using Bayesian methods to build a Media Mix Model
+13:07 HelloFresh's Media Mix Model structure
+19:46 Geometric Adstock Function
+20:54 Nonlinear Saturation Function
+21:16 The Bayesian MMM workflow
+22:39 Applications of HelloFresh's Media Mix Model
+26:41 Constrained optimization algorithm
+29:18 Thank you!
 
-x:xx Help us add timestamps here: https://github.com/pymc-devs/video-timestamps
 
 Speaker info: 
 Michael Johns is a data scientist at HelloFresh US. His work focuses on building statistical models for business applications, such as optimizing marketing strategy, customer acquisition forecasting and customer retention.