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Hi, Thanks for bringing to our attention! |
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https://www.pymc-marketing.io/en/stable/notebooks/mmm/mmm_case_study.html#budget-optimization
the budget should be the overall spend for all channels in one week. so the code should be
budget = X_test[channel_columns].mean(axis=0).sum()
but not the everage spend for one channel
also, the code for the chat in the image is wrong as well, And, obviously, it doesn't match the picture below.
The same goes for the next one.
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