sprints and scrums

Developing User Personas

Understanding the person(s) that will use your web application is a critical step in web development. The following is a template of the minimum information to create a persona. Use the template for each customer or user for your application.

Name & a picture

What does the persona look like? What is its name? Choose a picture and a name that are appropriate and that help you develop sympathy for the persona.

Details

What are the persona’s relevant characteristics and behaviors? For instance, demographics such as age, gender, occupation, and income; psychographics including lifestyle, social class, and personality; behavioral attributes like usage patterns, attitudes, and brand loyalty. Only list relevant details.

Goal

Why would the persona want to use or buy the product? What benefit does the persona want to achieve? Which problem does the persona want to solve?

Credit: http://www.romanpichler.com/tools/persona-template/