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<section>
<header>
<div class="leftbox">
<h1>BODAH Upskilling Course</h1>
<em>Using Big and Open Data for Tourists and Citizens Flow Management</em>
<div class="dateLink"><em>Update: 5/12/2022</em></div>
</div>
<div class="rightbox">
<img src="img/logo.png" alt="BODAH logo" width="420">
</div>
</header>
</section>
<!-- ------------------ -->
<!-- ------------------ -->
<section id="overview" style=" clear: both;;">
<h2>Course Overview</h2>
<p>The aim of this course is to provide an upskilling and knowledge dissemination platform, centred around the innovations in the BODAH project. </p>
<p>The intended audience are stakeholders from the Public Sector, with a variety of skill sets, ranging from policy makers, decision makers, to data analysts and software developers.</p>
<p>The material provided covers subjects that correspond to the BODAH work packages, presented in a manner that allows self-study. In each section, we provide additional references, from the scientific domain, to enhance the understanding of main concepts.</p>
<p>The module is organised in sections which are easily accessible and can be studied as stand-alone components, depending on your domain expertise.</p>
<p>As with any educational material, we expect this course to evolve with time, so feel free to send us your comments and suggestions for improvements.</p>
<p>We thank you, and hope you will find this course useful for your endeavours.</p>
<p><em>The <a href="https://www.bodah.eu/">BODAH</a> Consortium</em></p>
<h3>Course Learning Objectives</h3>
The learning objectives of this course are are:
<ul class="no-bullets">
<li><span class="loAccent">LO1 </span> - Acquire an understanding on the implications of using data in tourism</li>
<li><span class="loAccent">LO2</span> - Explain the opportunities and challenges of visualising data</li>
<li><span class="loAccent">LO3</span> - Distinguish different levels of engagement with data, required in this context</li>
<li><span class="loAccent">LO4</span> - Outline strategies for utilising data successfully in future systems and services</li>
</ul>
<h3 id="modules" >Course Modules </h3>
<p>Follow the links below for specific course modules.</p>
<!-- <aside class="smallBuble smallFont">
<ul class="no-bullets">
<li><i class="fa-solid fa-hands-holding-child"></i>: policy</li>
<li><i class="fa-solid fa-chart-line"></i> : visualisation </li>
<li><i class="fa-solid fa-database"></i>: data </li>
<li><i class="fa-solid fa-code"></i>: programming</li>
<li><i class="fa-solid fa-wand-magic-sparkles"></i>: service</li>
</ul>
</aside> -->
<ul class="no-bullets">
<li><a href="#bigDataIntro">Introduction to the Use of Big and Open Data for New Public Services</a></li>
<li><a href="#projectIntro">The BODAH Project</a></li>
<li><a href="#protocols">Data Collection Protocols</a> </li>
<li><a href="#quality">Defining Data Protocols</a> </li>
<li><a href="#visualisation">A Primer on Data Visualisation</a> </li>
<li><a href="#dashboard">Visualising Data With the BODAH Visualization Dashboard</a></li>
<li><a href="#future">Enabling Future Analysis and Utilisation of Data</a></li>
</ul>
<p>Once you complete the course, please provide some feedback in the evaluation form listed <a href="#course_evaluation">here</a>.</p>
</section>
<!-- ------------------ -->
<!-- ------------------ -->
<section id="bigDataIntro">
<h2>1. Introduction to the Use of Big and Open Data for New Public Services</h2>
<p>This section provides an overview on the definitions and use of Big and Open data, as described by the EU. The references are there to provide a solid grounding on what is, and what is not open and big data, the challenges associated with its collection and use, and how transformative it can be for our world.</p>
<h3>Big Data</h3>
<p>Data has become a key asset for the economy and our societies and the need to make sense of 'big data' is leading to innovations in technology.</p>
<aside> The definition of big data is data that contains greater variety, arriving in increasing volumes and with more velocity. This is also known as the three Vs. <br/> <div class="refBubbleLink">[Source: <a href="https://www.oracle.com/uk/big-data/what-is-big-data/">Oracle, UK</a> ]</div>
</aside>
<p>Big data refers to large amounts of data produced very quickly by a high number of diverse sources. Data can either be created by people or generated by machines, such as sensors gathering climate information, satellite imagery, digital pictures and videos, purchase transaction records, GPS signals, and more. It covers many sectors, from healthcare to transport to energy.</p>
<p>Generating value at the different stages of the data value chain will be at the centre of the future knowledge economy. Good use of data can also bring opportunities to more traditional sectors such as transport, health or manufacturing. Improved analytics and processing of data, especially of big data, will make it possible to:</p>
<ul>
<li>transform Europe’s service industries by generating a wide range of innovative information products and services;</li>
<li>increase the productivity of all sectors of the economy through improved business intelligence;</li>
<li>address more efficiently many of the challenges that face our societies;</li>
<li>improve research and speed up innovation;</li>
<li>achieve cost reductions through more personalised services;</li>
<li>increase efficiency in the public sector.</li>
<li>support the development of a wide range of new management tools.</li>
</ul>
<div class="refLink">[Source: <a href="https://digital-strategy.ec.europa.eu/en/policies/big-data">Shaping Europe's digital future, EU Commission</a> ]</div>
<h3>Open Data</h3>
<p>We have selected, below, three videos, from the Publications Office of the European Union that explain what is open data, how can we extract value from it, and what determines the quality of data. Feel free to learn more about open data from the remaining videos, available <a href="https://www.youtube.com/playlist?list=PLT5rARDev_rnG9rj7hZG0hALPWQS8mLGA">here</a>.</p>
<!--<h4>What is open data?</h4>-->
<iframe class="iframeSpacer" width="560" height="315" src="https://www.youtube.com/embed/ULJSlXuk0FU" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
<!--<h4>E-learning Module - Unlocking value from open data</h4>-->
<iframe class="iframeSpacer" width="560" height="315" src="https://www.youtube.com/embed/ApeEEr-OFQc" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
<!--<h4>What makes quality open data?</h4>-->
<iframe class="iframeSpacer" width="560" height="315" src="https://www.youtube.com/embed/OOQvgxKjqn0" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe><br/>
<p>In addition, the EU has compiled documentation on the usage of Big and Open data, available on the <a href="https://joinup.ec.europa.eu/">Joinup</a> collaboration and <a href="https://data.europa.eu/en">data.europa.eu</a> portals, listed below</p>
<ul class="no-bullets">
<li><a href="https://joinup.ec.europa.eu/collection/rolling-plan-ict-standardisation/big-data-open-data-public-sector-information">BIG DATA, OPEN DATA PUBLIC SECTOR INFORMATION - EU Joinup</a></li>
<li><a href="https://data.europa.eu/en/impact-studies/overview">data.europa.eu - The official portal for European data (Overview)</a></li>
</ul>
<p>A key excerpt from the EU Joinup documentation, linked above is that:</p>
<em>Studies conducted for the European Commission showed that businesses and citizens were facing difficulties in finding and re-using public sector information. The Communication on Open data states that “the availability of the information in a machine-readable format and a thin layer of commonly agreed metadata could facilitate data cross-reference and interoperability and therefore considerably enhance its value for reuse”.</em>
<p>We believe that is a major challenge within Europe, and beyond, and in many ways requires us to take a step back, and revisit the suitability, quality and usability of our data. Towards this key message, the BODAH Course focuses on best practice and principles that are important for future the utilisation of touristic data, with smarter (i.e., AI-enabled) services and systems.</p>
<div class="questionBox">
<span class="questionBoxHeader">Self Assessment Questions</span>
<ul>
<li>What do we mean with the term 'Big Data'?</li>
<li>What do we mean with the tems 'Open Data'?</li>
</ul>
</div>
<div class="sectionEnd">--- <a href="#modules">return to course's table of contents</a> ---</div>
</section>
<!-- ------------------ -->
<!-- ------------------ -->
<section id="projectIntro">
<h2>2. The BODAH Project</h2>
<p>Tourism is a major engine of economic development, but it also places a level of burden on local inhabitants. Mass tourism is promoted for destinations of great cultural, historical and heritage importance, some of them also classified as World Heritage sites by UNESCO. </p>
<aside>
<p>The main aim of the project was:</p>
<p><em>“...to strengthen sustainable tourism and improve people management flows in the cities in which we operate as this creates benefits for both visitors to the destination and for its citizens” .</em></p>
<p>This can be achieved by designing technological solutions that collect data from different sources and transform them into practical knowledge.</p>
</aside>
<p>BODAH (Big and Open Data for Atlantic Heritage) aims at improving cooperation, joint planning and at better managing potentially the conflicting interests of visitors and locals, to improve the management of two kind of cultural destinations that can benefit and be affected by tourism and the pressure of local citizens: Old-historical city centres and Sites of particular cultural or heritage interest. </p>
<p>The project takes advantage of technology and innovation in management tools (Smart Cities), in particular, through the collection of existing data and the generation of complementary data, such as big data, open data, internet of the things, data provided through existing sensors, local systems or cameras, etc. One of the key objectives was to develop new solutions to address social and public needs, contributing to create new alternative offers adapted to the interests of visitors, while better distributing their crowd flows, as well as redistributing impacts (both, environmental and economic ones) on heritage sites, cities and monuments.</p>
<p>The project, which began at the end of 2019, has managed to establish its own indicator system that determines which data should be measured and used for pilot schemes in four cities: Sandiago de Compostela and San Sebastian in Spain, Pau in France, and Cork in Ireland.</p>
<p>An introduction to the projects goals and motivations can be seen below.</p>
<iframe class="iframeSpacer" width="560" height="315" src="https://www.youtube.com/embed/Dx-3nKgDCdA" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
<p>The pilot studies in BODAH offered the opportunity to work with different types of data, touristic activity and visitor patterns, as well as stakeholder environments. In that regard, each site can be treated as a unique combination of opportunities and challenges, in terms of data collection and utilisation.</p>
<p>Visit the videos below, and get familiar with our pilot sites.</p>
<h3>Sandiago de Compostela, Spain</h3>
<iframe class="iframeSpacer" width="560" height="315" src="https://www.youtube.com/embed/FitUsyT3Uec" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
<h3>Donostia - San Sebastian, Spain</h3>
<iframe class="iframeSpacer" width="560" height="315" src="https://www.youtube.com/embed/feGU9ZJ1iuA" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
<h3>Cork, Ireland</h3>
<iframe class="iframeSpacer" width="560" height="315" src="https://www.youtube.com/embed/JyE8ws5z5WE" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
<h3>Pau, France</h3>
<iframe class="iframeSpacer" width="560" height="315" src="https://www.youtube.com/embed/DK3iAo8MkKA" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
<h3>The BODAH KPIs</h3>
<p>The following presentation discusses the KPIs defined within the BODAH project, and includes important considerations about the exploitation of data in tourism.</p>
<div class="pdfEmbed"><embed src="pilot_files/KPIs.pdf#view=FitH#toolbar=0&navpanes=0&scrollbar=0" type="application/pdf" width="100%" height="600px"/></div><br/>
<h3>The BODAH Data Processing Pipeline</h3>
<p>BODAH's data processing pipeline (see Figure 1) is fairly conventional, and thus can be used as a case-study for the collection, preparation and utilisation of data in future, smart, AI-enabled services with capabilities of prediction and advanced sensemaking.</p>
<figure><img src="img/Bodah_Pipeline.png" alt="BODAH processing pipeline" width="800"></img>
<figcaption>Figure 1: BODAH processing pipeline</figcaption>
</figure>
<p>The following sections of this course focus on each specific part of this processing pipeline and discuss their importance, challenges, best practices and solutions implemented within the BODAH project lifetime. Our experiences with the BODAH project can therefore be used in other systems that set out to utilise touristic data in novel ways.</p>
<div class="sectionEnd">--- <a href="#modules">return to course's table of contents</a> ---</div>
</section>
<!-- ------------------ -->
<!-- ------------------ -->
<section id="quality">
<h2>3. Data Collection Protocols and Analysis</h2>
<p>An important aspect of the BODAH project was the collection of data from pilot sites. The presentations below show the data collection activities and protocols implemented in the BODAH project, and the <em>Flow management model</em> conclusions based on the data analysed.</p>
<div class="pdfEmbed"><embed src="pilot_files/Data_Measurement_And_Collection.pdf#view=FitH#toolbar=0&navpanes=0&scrollbar=0" type="application/pdf" width="100%" height="600px"/></div>
<p>You can download a technical report on the BODAH flow management <a href="/pilot_files/BODAH_flow.pdf">here</a></p>
<div class="questionBox">
<span class="questionBoxHeader">Self Assessment Questions</span>
<ul>
<li>What are the main challenges of data collection for tourism?</li>
<li>What are the important Key Performance Indicators of the BODAH project?</li>
<!--<li></li>-->
</ul>
</div>
<div class="sectionEnd">--- <a href="#modules">return to course's table of contents</a> ---</div>
</section>
<!-- ------------------ -->
<!-- ------------------ -->
<section id="protocols">
<h2>4. Defining Data Protocols</h2>
<p>A significant part of the BODAH project was the assessment of the quality of the datasets provided from the pilot sites. Nevertheless, as our world becomes more accustomed to working with data, older, legacy systems, different technological implementations and varying adoption levels of advanced technological systems from country to country, create a challenging mosaic of data with different levels of quality.</p>
<p>The BODAH teams spent a large amount of time in homogenising the datasets provided from the different pilot sites, so that they can be used by the visualisation dashboard, as well as future systems.</p>
<p>The video below discusses some implications and best practice, originating from BODAH, which will be useful for projects of this type, that set out to utilise open and big datasets in systems that provide analytics or some form of prediction or forecasting.</p>
<iframe class="iframeSpacer" width="560" height="315" src="https://www.youtube.com/embed/7LxV2SCstRM" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
<div class="questionBox">
<span class="questionBoxHeader">Self Assessment Questions</span>
<ul>
<li> What do we mean by 'data quality'?</li>
<li>How do we ensure that our data sets have sufficient data quality?</li>
</ul>
</div>
<div class="sectionEnd">--- <a href="#modules">return to course's table of contents</a> ---</div>
</section>
<!-- ------------------ -->
<!-- ------------------ -->
<section id="visualisation">
<h2>5. An Introduction to Data Visualisation</h2>
<h3>What is Data Visualisation?</h3>
<p>Data visualisation is the graphical representation of information and data.</p>
<p>Half of the human brain is dedicated to processing things visually. Therefore, visualising information helps people perceive and make sense of concepts and relationships in the highly complex modern world today.</p>
<p>By using visual depictions, such as interactive graphs, maps, infographics etc. visualisation tools provide an accessible way to understand trends, outliers and patterns in data.</p>
<p>As a result, effective visualisations can contribute to a significantly better understanding of data and policies. They can achieve a considerably higher impact on policymakers and citizens and contribute to considerably higher political consensus and support.</p>
<div class="refLink">[Source: <a href="https://dataeuropa.gitlab.io/data-provider-manual/data-visualisation/">data.europa.eu</a>]</div>
<p>For some examples of data visualisations, visit the following links:</p>
<ul>
<li> <a href="https://observablehq.com/@d3/gallery">Examples site of D3.js</a>, one of the most powerful tools for coding visualizations on the web.</li>
<li><a href="https://learn.microsoft.com/en-us/power-bi/visuals/power-bi-visualization-types-for-reports-and-q-and-a">Examples of visualisations</a>, made with <a href="https://powerbi.microsoft.com/en-cy/">Microsoft's Power BI</a>, one of the leading visualisation tools.</li>
<li><a href="https://www.tableau.com/en-gb/learn/articles/interactive-map-and-data-visualization-examples">Examples of visualisations</a> made with <a href="https://www.tableau.com/en-gb">Tableu</a>, a powerful visualisation tools that came out of Academic research</li>
</ul>
<h3>Understand the basics of Data Visualisation</h3>
<p>Data Visualisation, as a discipline, has matured in very recent years, driven by the abundancy and pervasiveness of data. However, its origins can be traced back to ancient times, and maps, all the way to the 19th century with data-driven examples like <a href="https://www.theguardian.com/news/datablog/2013/mar/15/john-snow-cholera-map">John Snow's Map of Cholera outbreaks</a>.</p>
<p>In modern times, visualisation has become a very powerful tool to make sense of massive amounts of data. A good visualisation informs, tells a story and allows us to understand important information, removing the noise from data.</p>
<p>An example of the power of data visualisation became evident during the Covid-19 pandemic, where information on public health, all over the world, was aggregated in different forms of visualizations, dashboards and infographics (see Figure 2).</p>
<figure>
<img src="img/johnHopkins.jpeg" alt="Image of the John Hopkins Covid-19 dashboard" width="800"><img>
<figcaption>Figure 2: Data visualisation has become a powerful communication medium, as we have seen during the Covid-19 pandemic. Dashboards, such as the John Hopkins University Covid Resource Center provided visual summaries of the pandemic, informing the public and in many ways shaped our world's rapid response. You can visit the dashboard <a href-"https://coronavirus.jhu.edu/map.html">here</a>. [Source: <a href="https://coronavirus.jhu.edu/about">Johns Hopkins Coronavirus Resource Center (CRC)</a>] </figcaption>
</figure>
<p>If you are interested in understanding more about data visualisation, of the best resource are videos from the <a href="https://www.youtube.com/playlist?list=PLT4XLHmqHJBdB24LAQPk_PV7wrwpJFh5a">2021 Full-Day Tutorial session</a>, given during the IEEE VIS conference (the leading visualisation research venue) on Visualization Analysis and Design. The course was delivered by <a href="https://www.cs.ubc.ca/~tmm/">Prof Tamara Munzner</a>, from the <a href="https://www.cs.ubc.ca/">Department of Computer Science</a>, <a href="https://www.ubc.ca/">University of British Columbia</a>.</p>
<p>We include the first video as a taster and brief introduction, below.</p>
<iframe class="iframeSpacer" width="560" height="315" src="https://www.youtube.com/embed/1GhZisgc6DI" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
<div class="questionBox">
<span class="questionBoxHeader">Self Assessment Questions</span>
<ul>
<li>What are the benefits of visualising data?</li>
<li>How can data visualisation transform the tourism industry?</li>
</ul>
</div>
<div class="sectionEnd">--- <a href="#modules">return to course's table of contents</a> ---</div>
</section>
<!-- ------------------ -->
<!-- ------------------ -->
<section id="dashboard">
<h2>6. Visualising Data With the BODAH Visualization Dashboard</h2>
<p>One of the main outputs of the BODAH project was a Dashboard which allows the visualisation of datasets provided by the pilot sites. The Dashboard is available <a href="https://platform.bodah.grisenergia.pt/">here</a>.</p>
<p>The primary purpose of the Dashboard, within the BODAH data processing pipeline, is to offer a powerful tool for the assessment of the pilot sites data, towards the identification of patterns, trends and outliers.</p>
<p>Our system primarily uses <a href="https://vega.github.io/vega-lite/">Vega-Lite</a>, a Web-based visualization authoring system suitable for visualizing the types of data collected during the project. Vega-lite is one of the most influential tools created by the academic community. We have tailored visualizations to each data type.</p>
<p>Vega Lite specifications are written in JSON and if another project supplies data in the same format as a data types we already support, then our existing library of Vega Lite specifications can be used, importantly without the need to design new ones.</p>
<p>The Dashboard allows the visualisation of BODAH datasets, in varying levels of granularity. We provide multiple views of the same dataset at different temporal resolutions (when the data supplies time-series data). Most charts in the dashboard are interactive, allowing filtering and brushing operations to drill into data trends over time.</p>
<p>The videos below present an overview of the Dashboard.</p>
<iframe class="iframeSpacer" width="560" height="315" src="https://www.youtube.com/embed/0z2FrwkIrMU" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
<p>We also provide a presentation of the visualisation authoring and API for further utilisation. The latter is suitable for analysts and visualisation experts with some programming proficiency.</p>
<iframe class="iframeSpacer" width="560" height="315" src="https://www.youtube.com/embed/2siyqXJTWUk" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
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</section>
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<section id="future">
<h2>7. Enabling Future Analysis and Utilisation of Data</h2>
<p>The final element of the BODAH pipeline is its capability to support novel mechanisms for the exploration of the underlying data, including new ways of presenting the data visually, as well as advanced data processing via machine learning. This section presents examples of such utilisation from the BODAH project.</p>
<div class="pdfEmbed"><embed src="pilot_files/BODAH_FUTURE.pdf#view=FitH#toolbar=0&navpanes=0&scrollbar=0" type="application/pdf" width="100%" height="600px"/></div>
<div class="questionBox">
<span class="questionBoxHeader">Self Assessment Questions</span>
<ul>
<li>What are the opportunities for utilising data, in order to create smarted services that allow advances sensemaking?</li>
<li>How can we use data to predict behaviours in the tourism industry?</li>
</ul>
</div>
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</section>
<section id="course_evaluation">
<h2 class="eval">Course Evaluation</h2>
<p>Please, access the anonymous online form below, to complete a quick (5min)
evaluation of this course. Your feedback will be used to improve the course over time.</p>
<p>No personal data is collected through this form.</p>
<p>The form and responses are hosted at Bangor University.</p>
<p><a href="https://forms.office.com/e/yVhC6VYgty">BODAH Course Evaluation form.</a></p>
<p>You can also access the form on mobile via the QR code below.</p>
<img src="img/QRCode.png" alt="Evaluation QR code" width="300" class="qrcode">
</section>
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