diff --git a/README.md b/README.md
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--- a/README.md
+++ b/README.md
@@ -1,16 +1,51 @@
 # Lantern
 
-Crawl and audit websites. Written in Swift 5.
+## Description
+
+Lantern is a Swift 5 application that allows users to easily crawl and audit websites. This makes it simple to debug website issues and enhance search engine optimization. It is available for free on the [Mac App Store](https://itunes.apple.com/us/app/lantern-website-crawler-for/id991526452?ls=1&mt=12).
+
+### Why Lantern?
+
+Lantern allows users to efficiently audit their websites through a UI. Being able to dig underneath the surface and examine sites at the meta level can lead to powerful findings and significant optimization.
+
+### How To Use
+
+Simply type the URL you wish to crawl into Lantern's search bar, and from there you will be able to investigate metadata, embedded content, and links through the user interface.
+
+<img width="400" alt="Lantern standard view. Browser on left, metadata on right." src="https://user-images.githubusercontent.com/54863526/189182970-604809bc-c715-4dfb-9877-e4440be786b7.png">
+
+In this example image, the user is investigating the images on their website and able to ensure that they all appear as expected.
+
+<img width="400" alt="Lantern standard view. User is looking at title data of a site's home page" src="https://user-images.githubusercontent.com/54863526/189184627-4bf2f2a7-910c-4d0e-bbd4-3ea6fb320476.png">
+
+This example shows how a user could quickly investigate title related data using Lantern. Simply navigate to the site and select the "Titles" tab.
+
+
+When done, click "stop crawling" or enter a new address into the search bar.
+
+
+
+
+## Developer Setup Guide
+
+This project uses [Carthage](https://github.com/Carthage/Carthage) to manage dependencies.
+
+Set up a local repository by following the steps below
+1. `git clone https://github.com/RoyalIcing/Lantern.git`
+1. `cd Lantern`
+1. `brew install carthage`
+1. `carthage update --use-xcframeworks`
+1. Open in [XCode](https://developer.apple.com/xcode/) to start editing.
 
 ## Links
 
 [Download on the Mac App Store](https://itunes.apple.com/us/app/lantern-website-crawler-for/id991526452?ls=1&mt=12)
 
-[Home Website](https://icing.space/tools/lantern/)
+[Developer site](https://icing.space/)
 
 [Back on Open Collective](https://opencollective.com/lantern)
 
-## Libraries
+## Libraries 
 
 Uses:
 - [Grain data flow for Swift](https://github.com/BurntCaramel/Grain)
@@ -19,3 +54,9 @@ Uses:
 - [WebKit](https://www.webkit.org)
 - [Alamofire](https://github.com/Alamofire/Alamofire)
 - [Ono](https://github.com/mattt/Ono)
+
+## License
+
+Lantern is released under the [Apache-2.0 License](https://github.com/RoyalIcing/Lantern/blob/master/LICENSE).
+
+Example demos include images from https://www.burntcaramel.com/.