diff --git a/R/bs-theme-preset-brand.R b/R/bs-theme-preset-brand.R
index 05888a549..94a54f0ce 100644
--- a/R/bs-theme-preset-brand.R
+++ b/R/bs-theme-preset-brand.R
@@ -625,6 +625,7 @@ as_brand_yml <- function(brand = list()) {
   # Normalize brand internals !! MINIMAL VALIDATION !!
   brand <- brand_meta_normalize(brand)
   brand <- brand_color_normalize(brand)
+  brand <- brand_typography_normalize(brand)
 
   class(brand) <- "brand_yml"
   brand
@@ -674,6 +675,30 @@ brand_color_normalize <- function(brand) {
   brand
 }
 
+brand_typography_normalize <- function(brand) {
+  if (!brand_has(brand, "typography")) {
+    return(brand)
+  }
+
+  expand_family <- c(
+    "base",
+    "headings",
+    "monospace",
+    "monospace-inline",
+    "monospace-block"
+  )
+
+  for (field in expand_family) {
+    if (brand_has_string(brand, "typography", field)) {
+      brand[["typography"]][[field]] <- list(
+        family = brand[["typography"]][[field]]
+      )
+    }
+  }
+
+  brand
+}
+
 brand_color_pluck <- function(brand, key) {
   if (!brand_has(brand, "color")) {
     return(key)
diff --git a/tests/testthat/test-bs-theme-preset-brand.R b/tests/testthat/test-bs-theme-preset-brand.R
index fdedf9052..3d2c61a1c 100644
--- a/tests/testthat/test-bs-theme-preset-brand.R
+++ b/tests/testthat/test-bs-theme-preset-brand.R
@@ -15,6 +15,24 @@ describe("as_brand_yml()", {
     expect_equal(brand$color$palette$red, brand$color$primary)
     expect_equal(brand$color$secondary, "berry")
   })
+
+  it("normalizes font family choices", {
+    brand <- list(
+      typography = list(
+        base = "Times New Roman",
+        headings = "Helvetica",
+        monospace = "Courier New",
+        "monospace-inline" = "Fira Code"
+      )
+    )
+
+    brand <- as_brand_yml(brand)
+    expect_s3_class(brand, "brand_yml")
+    expect_equal(brand$typography$base$family, "Times New Roman")
+    expect_equal(brand$typography$headings$family, "Helvetica")
+    expect_equal(brand$typography[["monospace"]]$family, "Courier New")
+    expect_equal(brand$typography[["monospace-inline"]]$family, "Fira Code")
+  })
 })
 
 describe("brand_resolve()", {