diff --git a/initiatives/.gitkeep b/initiatives/.gitkeep
new file mode 100644
index 00000000..e69de29b
diff --git a/project.json b/project.json
index 30a52adb..2a4326c3 100644
--- a/project.json
+++ b/project.json
@@ -1,9 +1,12 @@
 [
   {
     "type": "sourcecred/project",
-    "version": "0.4.0"
+    "version": "0.5.0"
   },
   {
+    "initiatives": {
+      "remoteUrl": "https://github.com/sourcecred/cred/tree/master/initiatives"
+    },
     "discourseServer": {
       "serverUrl": "https://discourse.sourcecred.io"
     },
diff --git a/update.sh b/update.sh
index f86889db..da90738c 100755
--- a/update.sh
+++ b/update.sh
@@ -4,6 +4,7 @@ set -eu
 
 rm -rf ./docs
 PATH_TO_THIS_REPOSITORY="$(pwd)"
+export SOURCECRED_INITIATIVES_DIRECTORY=${PATH_TO_THIS_REPOSITORY}/initiatives
 cd $sc
 ./scripts/build_static_site.sh \
   --target "$PATH_TO_THIS_REPOSITORY/docs"  \