diff --git a/README.md b/README.md index 924bc98..1d207af 100644 --- a/README.md +++ b/README.md @@ -1,7 +1,16 @@ # LinkedIn Conversion API Tag for Google Tag Manager Server Container +The LinkedIn Conversion API tag provides a seamless way to enhance your LinkedIn advertising campaigns. +This tag enables you to send conversion data directly from your server to LinkedIn, improving data accuracy, privacy compliance, and campaign optimization. Whether you want to track leads, purchases, or other key metrics, the LinkedIn Conversion API tag ensures reliable data transmission, reducing discrepancies caused by browser limitations or ad blockers. It also facilitates sending event data from GA4 or a data client to the LinkedIn Conversion API. + +Perfect for marketers looking to maximize the effectiveness of their LinkedIn ads. + +## Useful links: + +- [LinkedIn Conversion API tag in the Template Gallery](https://tagmanager.google.com/gallery/#/owners/stape-io/templates/linkedin-tag) +- [LinkedIn Conversion API Tag for server GTM step-by-step guide](https://stape.io/blog/linkedin-conversion-api-tag-for-server-google-tag-manager) ## Open Source -LinkedIn Tag for GTM Server Side is developing and maintained by [Stape Team](https://stape.io/) under the Apache 2.0 license. +LinkedIn Tag for GTM Server Side is developing and maintained by [Stape Team](https://stape.io/) under the Apache 2.0 license. \ No newline at end of file diff --git a/template.tpl b/template.tpl index 9559fac..075b7d8 100644 --- a/template.tpl +++ b/template.tpl @@ -19,7 +19,7 @@ ___INFO___ "displayName": "", "thumbnail": 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}, - "description": "Tag that sends the event data from the Universal Analytics/GA4/Data client to LinkedIn Conversion API.", + "description": "Tag that sends the event data from the GA4/Data client to LinkedIn Conversion API.", "containerContexts": [ "SERVER" ]