diff --git a/metadata.yaml b/metadata.yaml
index 4f3f6e8..43ed93c 100644
--- a/metadata.yaml
+++ b/metadata.yaml
@@ -1,6 +1,8 @@
 homepage: 'https://stape.io/'
 documentation: "https://stape.io/blog/linkedin-conversion-api-tag-for-server-google-tag-manager"
 versions:
+  - sha: 224c0c5dbc7025830e17bb15bf60b7b4a6a8f58f
+    changeNotes: Added consent options.
   - sha: 962b61b2dcbbe560e3571033ea3023d783171828
     changeNotes: Not send empty conversionValue.
   - sha: fd368e01b863881794c62752d9da0a138c2f8ddd
diff --git a/template.js b/template.js
index fb9c865..9af87a4 100644
--- a/template.js
+++ b/template.js
@@ -23,6 +23,10 @@ const cookieName = 'li_fat_id';
 
 const eventData = getAllEventData();
 
+if (!isConsentGivenOrNotRequired()) {
+  return data.gtmOnSuccess();
+}
+
 if (data.type === 'page_view') {
   const url = eventData.page_location || getRequestHeader('referer');
 
@@ -382,3 +386,10 @@ function determinateIsLoggingEnabled() {
 
   return data.logType === 'always';
 }
+
+function isConsentGivenOrNotRequired() {
+  if (data.adStorageConsent !== 'required') return true;
+  if (eventData.consent_state) return !!eventData.consent_state.ad_storage;
+  const xGaGcs = eventData['x-ga-gcs'] || ''; // x-ga-gcs is a string like "G110"
+  return xGaGcs[2] === '1';
+}
diff --git a/template.tpl b/template.tpl
index 075b7d8..4b7ef43 100644
--- a/template.tpl
+++ b/template.tpl
@@ -268,6 +268,31 @@ ___TEMPLATE_PARAMETERS___
       }
     ]
   },
+  {
+    "type": "GROUP",
+    "name": "consentSettingsGroup",
+    "displayName": "Consent Settings",
+    "groupStyle": "ZIPPY_CLOSED",
+    "subParams": [
+      {
+        "type": "RADIO",
+        "name": "adStorageConsent",
+        "displayName": "",
+        "radioItems": [
+          {
+            "value": "optional",
+            "displayValue": "Send data always"
+          },
+          {
+            "value": "required",
+            "displayValue": "Send data in case marketing consent given"
+          }
+        ],
+        "simpleValueType": true,
+        "defaultValue": "optional"
+      }
+    ]
+  },
   {
     "displayName": "Logs Settings",
     "name": "logsGroup",
@@ -326,6 +351,10 @@ const cookieName = 'li_fat_id';
 
 const eventData = getAllEventData();
 
+if (!isConsentGivenOrNotRequired()) {
+  return data.gtmOnSuccess();
+}
+
 if (data.type === 'page_view') {
   const url = eventData.page_location || getRequestHeader('referer');
 
@@ -686,6 +715,13 @@ function determinateIsLoggingEnabled() {
   return data.logType === 'always';
 }
 
+function isConsentGivenOrNotRequired() {
+  if (data.adStorageConsent !== 'required') return true;
+  if (eventData.consent_state) return !!eventData.consent_state.ad_storage;
+  const xGaGcs = eventData['x-ga-gcs'] || ''; // x-ga-gcs is a string like "G110"
+  return xGaGcs[2] === '1';
+}
+
 
 ___SERVER_PERMISSIONS___