- 45% of users are lost on the basket page
- 28750 unique monthly visitors
- adding purchase incentives to the basket page will give users confidence at a vital step in the journey to
continue with their purchase increase conversion
- to increase conversion rate and revenue through basket
- www.landsend.co.uk/cart (simple match);
- desktop requirement. It did not take any extra effort to make it fully responsive ( site already is)
- chrome 45+
- firefox 45+
- ie10 +
- optimizely
- adobe site cat session cam
- removed 'explore our story' section of the footer
- removed 'quality guaranteed' in footer - does not show in variation
- created 'quality.guaranteed - safe & secure shopping' image
- added 'quality.guaranteed - safe & secure shopping' banner & centered it above footer
- removed faqs & contact links from footer section
- relocated 'swimwear' to the right before 'sale'
- renamed 'swimwear' => 'sport'
- desktop only but remains fully responsive
V1 🔍
- removed 'quality guaranteed' in footer - does not show in variation
- created 'quality.guaranteed - safe & secure shopping' image
- added 'quality.guaranteed - safe & secure shopping' banner below 'checkout securely'
- removed faqs & contact links from footer section
- relocated 'swimwear' to the right before 'sale'
- renamed 'swimwear' => 'sport'
- desktop only but remains fully responsive
V2 🔍
