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facebook_ads_campaign_overview.dashboard.lookml
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facebook_ads_campaign_overview.dashboard.lookml
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- dashboard: facebook_ads_overview
title: Facebook Ads Overview
layout: newspaper
elements:
- name: Total Clicks
title: Total Clicks
model: facebook_ads
explore: facebook_insights
type: single_value
fields:
- facebook_insights.clicks
limit: 500
column_limit: 50
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
listen:
Campaign Name: facebook_campaigns.name
Insights Start Date: facebook_insights.date_start_date
row: 0
col: 18
width: 6
height: 2
- name: Total Spend
title: Total Spend
model: facebook_ads
explore: facebook_insights
type: single_value
fields:
- facebook_insights.spend
limit: 500
column_limit: 50
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
listen:
Campaign Name: facebook_campaigns.name
Insights Start Date: facebook_insights.date_start_date
row: 0
col: 0
width: 6
height: 2
- name: Campaign Count
title: Campaign Count
model: facebook_ads
explore: facebook_insights
type: single_value
fields:
- facebook_ads.campaign_count
limit: 500
column_limit: 50
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
listen:
Campaign Name: facebook_campaigns.name
Insights Start Date: facebook_insights.date_start_date
row: 0
col: 12
width: 6
height: 2
- name: Ads Count
title: Ads Count
model: facebook_ads
explore: facebook_insights
type: single_value
fields:
- facebook_ads.count
limit: 500
column_limit: 50
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
listen:
Campaign Name: facebook_campaigns.name
Insights Start Date: facebook_insights.date_start_date
row: 0
col: 6
width: 6
height: 2
- name: Cost per Click
title: Cost per Click
model: facebook_ads
explore: facebook_insights
type: single_value
fields:
- facebook_insights.cost_per_click
limit: 500
column_limit: 50
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
listen:
Campaign Name: facebook_campaigns.name
Insights Start Date: facebook_insights.date_start_date
row: 2
col: 6
width: 6
height: 2
- name: Click Through Rate
title: Click Through Rate
model: facebook_ads
explore: facebook_insights
type: single_value
fields:
- facebook_insights.click_through_rate
limit: 500
column_limit: 50
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
listen:
Campaign Name: facebook_campaigns.name
Insights Start Date: facebook_insights.date_start_date
row: 2
col: 12
width: 6
height: 2
- name: Total Impressions
title: Total Impressions
model: facebook_ads
explore: facebook_insights
type: single_value
fields:
- facebook_insights.impressions
limit: 500
column_limit: 50
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
listen:
Campaign Name: facebook_campaigns.name
Insights Start Date: facebook_insights.date_start_date
row: 2
col: 0
width: 6
height: 2
- name: Daily Performance
title: Daily Performance
model: facebook_ads
explore: facebook_insights
type: looker_line
fields:
- facebook_insights.impressions
- facebook_insights.date_start_date
- facebook_insights.cost_per_click
- facebook_insights.spend
sorts:
- facebook_insights.date_start_date
limit: 5000
column_limit: 50
stacking: ''
show_value_labels: false
label_density: 25
legend_position: right
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
show_null_points: true
point_style: none
interpolation: linear
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
y_axes:
- label:
maxValue:
minValue:
orientation: left
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom:
type: linear
unpinAxis: false
valueFormat:
series:
- id: facebook_insights.cost_per_click
name: Cost per Click
- label:
maxValue:
minValue:
orientation: left
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom:
type: linear
unpinAxis: false
valueFormat:
series:
- id: facebook_insights.spend
name: Spend
- label: ''
maxValue:
minValue:
orientation: right
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom:
type: linear
unpinAxis: false
valueFormat:
series:
- id: facebook_insights.impressions
name: Impressions
listen:
Campaign Name: facebook_campaigns.name
Insights Start Date: facebook_insights.date_start_date
row: 4
col: 0
width: 18
height: 8
- name: Average Frequency
title: Average Frequency
model: facebook_ads
explore: facebook_insights
type: single_value
fields:
- facebook_insights.average_frequency
limit: 500
column_limit: 50
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
listen:
Campaign Name: facebook_campaigns.name
Insights Start Date: facebook_insights.date_start_date
row: 2
col: 18
width: 6
height: 2
- name: Impressions by Campaign Type
title: Impressions by Campaign Type
model: facebook_ads
explore: facebook_insights
type: looker_pie
fields:
- facebook_campaigns.buying_type
- facebook_insights.impressions
sorts:
- facebook_campaigns.buying_type
limit: 500
column_limit: 50
value_labels: legend
label_type: labPer
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
y_axes:
- label: ''
maxValue:
minValue:
orientation: left
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: insights.impressions
name: Impressions
- label:
maxValue:
minValue:
orientation: left
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: insights.clicks
name: Clicks
- label:
maxValue:
minValue:
orientation: right
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: insights.cost_per_click
name: Cost per Click
series_types: {}
listen:
Campaign Name: facebook_campaigns.name
Insights Start Date: facebook_insights.date_start_date
row: 4
col: 18
width: 6
height: 8
- name: Campaign Performance (Top 10 by Impression Count)
title: Campaign Performance (Top 10 by Impression Count)
model: facebook_ads
explore: facebook_insights
type: looker_column
fields:
- facebook_campaigns.name
- facebook_insights.impressions
- facebook_insights.clicks
- facebook_insights.cost_per_click
sorts:
- facebook_insights.impressions desc
limit: 10
column_limit: 50
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: true
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
y_axes:
- label: ''
maxValue:
minValue:
orientation: left
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom:
type: linear
unpinAxis: false
valueFormat:
series:
- id: facebook_insights.impressions
name: Impressions
- label:
maxValue:
minValue:
orientation: left
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom:
type: linear
unpinAxis: false
valueFormat:
series:
- id: facebook_insights.clicks
name: Clicks
- label:
maxValue:
minValue:
orientation: right
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom:
type: linear
unpinAxis: false
valueFormat:
series:
- id: facebook_insights.cost_per_click
name: Cost per Click
listen:
Campaign Name: facebook_campaigns.name
Insights Start Date: facebook_insights.date_start_date
row: 12
col: 0
width: 24
height: 8
- name: Campaign Overview
title: Campaign Overview
model: facebook_ads
explore: facebook_insights
type: table
fields:
- facebook_campaigns.name
- facebook_insights.impressions
- facebook_insights.average_frequency
- facebook_insights.clicks
- facebook_insights.click_through_rate
- facebook_insights.cost_per_click
sorts:
- facebook_insights.impressions desc
limit: 500
column_limit: 50
show_view_names: false
show_row_numbers: true
truncate_column_names: false
hide_totals: false
hide_row_totals: false
table_theme: gray
limit_displayed_rows: false
enable_conditional_formatting: true
conditional_formatting_ignored_fields:
- insights.average_frequency
- insights.impressions
- insights.clicks
- insights.click_through_rate
- facebook_insights.click_through_rate
- facebook_insights.clicks
- facebook_insights.average_frequency
- facebook_insights.impressions
conditional_formatting_include_totals: false
conditional_formatting_include_nulls: false
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: false
comparison_type: value
comparison_reverse_colors: false
show_comparison_label: true
series_types: {}
conditional_formatting:
- type: high to low
value:
background_color:
font_color:
palette:
name: Red to White
colors:
- "#F36254"
- "#FFFFFF"
bold: false
italic: false
strikethrough: false
listen:
Campaign Name: facebook_campaigns.name
Insights Start Date: facebook_insights.date_start_date
row: 20
col: 0
width: 24
height: 8
filters:
- name: Campaign Name
title: Campaign Name
type: field_filter
default_value:
model: facebook_ads
explore: facebook_ads
field: facebook_campaigns.name
listens_to_filters: []
allow_multiple_values: true
- name: Insights Start Date
title: Insights Start Date
type: date_filter
default_value: ''
model:
explore:
field:
listens_to_filters: []
allow_multiple_values: true