diff --git a/contrib/tkn-image/Dockerfile b/contrib/tkn-image/Dockerfile
index ce4e510b28..a6a21696a4 100644
--- a/contrib/tkn-image/Dockerfile
+++ b/contrib/tkn-image/Dockerfile
@@ -2,9 +2,10 @@ ARG GOLANG_VERSION=1.13.8
 ARG DEBIAN_VERSION=10
 
 FROM golang:${GOLANG_VERSION} as builder
+ARG RELEASE_VERSION=
 COPY . /go/src/github.com/tektoncd/cli
 WORKDIR /go/src/github.com/tektoncd/cli
-RUN make bin/tkn
+RUN make RELEASE_VERSION=${RELEASE_VERSION} bin/tkn
 
 FROM debian:${DEBIAN_VERSION} as tkn
 COPY --from=builder /go/src/github.com/tektoncd/cli/bin/tkn /usr/bin