Using the browser cache is good for both speed and SEO (Search Engine Optimization). It will set an expire date on different types of files.
Place this code at the bottom of your htaccess file.
<IfModule mod_expires.c>
ExpiresActive On
ExpiresDefault "access plus 10 days"
ExpiresByType text/css "access plus 1 week"
ExpiresByType text/plain "access plus 1 month"
ExpiresByType image/gif "access plus 1 month"
ExpiresByType image/png "access plus 1 month"
ExpiresByType image/jpeg "access plus 1 month"
ExpiresByType image/svg+xml "access plus 1 month"
ExpiresByType application/javascript "access plus 1 week"
ExpiresByType application/x-icon "access plus 1 year"
</IfModule>
Gzip compression is good for both speed and SEO (Search Engine Optimization).
Place this code at the bottom of your htaccess file.
<IfModule mod_filter.c>
AddOutputFilterByType DEFLATE \
"application/atom+xml" \
"application/javascript" \
"application/json" \
"application/ld+json" \
"application/manifest+json" \
"application/rdf+xml" \
"application/rss+xml" \
"application/schema+json" \
"application/vnd.geo+json" \
"application/vnd.ms-fontobject" \
"application/x-font-ttf" \
"application/x-javascript" \
"application/x-web-app-manifest+json" \
"application/xhtml+xml" \
"application/xml" \
"font/eot" \
"font/opentype" \
"image/bmp" \
"image/svg+xml" \
"image/vnd.microsoft.icon" \
"image/x-icon" \
"text/cache-manifest" \
"text/css" \
"text/html" \
"text/javascript" \
"text/plain" \
"text/vcard" \
"text/vnd.rim.location.xloc" \
"text/vtt" \
"text/x-component" \
"text/x-cross-domain-policy" \
"text/xml"
</IfModule>
This code will to two things:
- Redirect from http to https
- Redirect from www to non www
Place it directly after RewriteEngine on
.
RewriteCond %{HTTP_HOST} !=localhost
RewriteCond %{HTTP_HOST} ^www\. [NC,OR]
RewriteCond %{HTTPS} off
RewriteCond %{HTTP_HOST} ^(?:www\.)?(.+)$ [NC]
RewriteRule ^ https://%1%{REQUEST_URI} [R=301,L,NE]
https is good for both security and SEO (Search Engine Optimization). To be able to use it, you need a certificate like Let's Encrypt which is free of charge.
Many years ago www
was more common. Nowdays many sites remove it because it's not needed. A shorter address is also more readable on a mobile device where the address is often cut off.