e-Commerce Best Practices

eShop Management (humans)

Reduce to zero the shipping costs
No hidden or unexpected costs annd fees
Fast shipping
Fast order processing (manual actions)
Be careful with the stocks
Provide a free return for broken products
Bonus and gifts to returring customers
Sales all the year
GDPR and legal rules
Keed statistics about orders to be prepared for high demand seasons
Provide an easy way to get contacted (phone, email etc)

eShop website

Secure transactions and data manipulation (check https://pcisecuritystandards.org)
Focus on Product search and easy navigation
Eliminate the 404 errors for Products, Categories and Searches
Allow Users to save their searches by url path (take care of paging also)
System (CMS) testing process for new features or updates

Usability tips

Use emails instead of usernames
Use nice and meaningfull breadcrumbs
Make contact information visible
Make search visible
Provide filters and fields on the search
Show recommended and related products
Show detailed fees on the Cart
Show a confirmation page
Show clear Call to Actions
Show security badges
Break up the order process
Make Cart visible
Make Content visible
Use information on each Order to increase credibility