diff --git a/NEWS.md b/NEWS.md
index 08b5074d..50aae7b0 100644
--- a/NEWS.md
+++ b/NEWS.md
@@ -1,5 +1,7 @@
 # purrr (development version)
 
+* Fixed valgrind issue.
+
 * Deprecation infrastructure in `map_chr()` now has much less overhead 
   leading to improved performance (#1089).
 
diff --git a/src/coerce.c b/src/coerce.c
index 2cc6a6fc..e3bc9071 100644
--- a/src/coerce.c
+++ b/src/coerce.c
@@ -6,11 +6,34 @@
 #include "conditions.h"
 
 void cant_coerce(SEXP from, SEXP to, int i) {
+
+  const char* to_friendly;
+  switch(TYPEOF(to)) {
+    case INTSXP:
+      to_friendly = "an integer";
+      break;
+    case REALSXP:
+      to_friendly = "a double";
+      break;
+    case STRSXP:
+      to_friendly = "a string";
+      break;
+    case LGLSXP:
+      to_friendly = "a logical";
+      break;
+    case RAWSXP:
+      to_friendly = "a raw vector";
+      break;
+    default:
+      to_friendly = Rf_type2char(TYPEOF(to));
+  }
+
+
   Rf_errorcall(
     R_NilValue,
     "Can't coerce from %s to %s.",
     rlang_obj_type_friendly_full(from, false, false),
-    rlang_obj_type_friendly_full(to, false, false)
+    to_friendly
   );
 }
 
diff --git a/tests/testthat/_snaps/map.md b/tests/testthat/_snaps/map.md
index 3fa0ac7c..7ad15343 100644
--- a/tests/testthat/_snaps/map.md
+++ b/tests/testthat/_snaps/map.md
@@ -29,7 +29,7 @@
       Error in `map_int()`:
       i In index: 3.
       Caused by error:
-      ! Can't coerce from a string to an integer vector.
+      ! Can't coerce from a string to an integer.
     Code
       map(1:3, ~ fail_at_3(.x, stop("Doesn't work")))
     Condition