diff --git a/changes/inventory-full-color.md b/changes/inventory-full-color.md
new file mode 100644
index 00000000..0c7592fd
--- /dev/null
+++ b/changes/inventory-full-color.md
@@ -0,0 +1 @@
+Change the color of the message when you try to pick up an item when your inventory is full, so it stands out more.
diff --git a/src/brogue/Items.c b/src/brogue/Items.c
index 24f72154..5dfa9b80 100644
--- a/src/brogue/Items.c
+++ b/src/brogue/Items.c
@@ -862,7 +862,7 @@ void pickUpItemAt(pos loc) {
         theItem->flags |= ITEM_PLAYER_AVOIDS; // explore shouldn't try to pick it up more than once.
         itemName(theItem, buf2, false, true, NULL); // include article
         sprintf(buf, "Your pack is too full to pick up %s.", buf2);
-        message(buf, 0);
+        messageWithColor(buf, &badMessageColor, 0);
     }
 }