This repository analyzes Black Friday sales data to uncover customer behavior patterns and purchasing trends. Using EDA and predictive modeling (Linear and Random Forest Regression), the project provides actionable insights to help businesses optimize sales strategies for future events.
Market dynamics and product analytics of Snapple, including historical overview, SWOT analysis, and proposed TikTok campaign strategy.
Predicting sustainable luxury purchase intention using XGBoost and SHAP explainability.
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