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AiCorsair / Python-Case-Study-AB-Testing-for-LunarTech-Homepage-CTA-Button

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This repository contains a detailed case study on an A/B test of LunarTech's homepage CTA button, using proxy data structured similarly to the company's real data.

python data-science numpy pandas data-visualization statistical-analysis data-analytics data-analysis confidence-intervals matplotlib ab-testing data-exploration hypothesis-testing normal-distribution statistical-significance click-through-rate z-test z-statistic z-critical practical-significance
  • Updated Feb 5, 2025
  • Jupyter Notebook

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