exiftool -IFD0:Make="Not GoPro" IMAGE.jpg
exiftool -IFD0:Model="Not GoPro" IMAGE.jpg
exiftool -XMP-GPano:StitchingSoftware="Foo" IMAGE.jpg
exiftool -XMP-GPano:ProjectionType="Bar" IMAGE.jpg
exiftool -XMP-GSpherical:StitchingSoftware="" VIDEO.mp4
Note, this will destroy all XMP GSpherical tags, so don't need to pass projectiontype command to delete
First install spatial-media repo
$ git clone https://github.com/google/spatial-media.git
$ cd spatial-media
# next line only if you use pyenv
$ pyenv local 2.X.X
$ python spatialmedia -i INPUT.MP4 OUTPUT.MP4