diff --git a/gitops/core.py b/gitops/core.py
index a90058f..07a53e4 100644
--- a/gitops/core.py
+++ b/gitops/core.py
@@ -10,7 +10,7 @@
 from .utils.async_runner import run_tasks_async_with_progress
 from .utils.cli import colourise, progress, success, success_negative, warning
 from .utils.exceptions import AppOperationAborted
-from .utils.images import colour_image, get_image, get_latest_image
+from .utils.images import colour_image, get_latest_image
 from .utils.kube import run_job
 from .utils.tags import colour_tag, sort_tags
 
@@ -83,7 +83,7 @@ def bump(  # noqa: C901
                 new_image_prefix = prefix
             new_image_tag = get_latest_image(app.image_repository_name, new_image_prefix)
         else:
-            new_image_tag = get_image(image_tag)
+            new_image_tag = image_tag
 
         if not new_image_tag:
             if image_tag is None: