Merchant Experience in the VTEX Admin

[beatrizmilhomem]

🔗 Project page on Notion

High-level objective

Find opportunities and propose improvements in the Admin experience, based on the main JTBDs. Consider that we are talking about the Admin as a platform and not about specific modules (these are still under ownership of the product teams). For example, we may propose a new information architecture for Settings but we won't propose a feature for Payment Conditions.

Rationale for prioritization

We, as a company, don't have clarity over the main jobs executed on the Admin, how users interact with the Admin and what are their pain points. Therefore, this initiative will help to bring clarity over that.

Scope and timeline

Q1C1 - Product Discovery: Create base with existing knowledge
Owner, Support: @beatrizmilhomem @EduRFonseca

• Consolidate findings from the last survey
• Collect existing data related to the Admin experience (previous generated researchers, journeys, personas and analytics from our team or other teams)
• Define JTBDs, proto-personas and proto-journeys

---

Q1C2 - TBD
Owner, Support: @beatrizmilhomem @EduRFonseca

[Do we still have any gaps that need to be filled? Can we already identify opportunities, prioritize and plan the next steps?]

[EduRFonseca]

@beatrizmilhomem Um ponto que acredito ser um objetivo macro é mapear quais são os principais JTBD, para em um futuro propor possiveis optimizações, faz sentido?

[EduRFonseca]

@beatrizmilhomem Acredito que vamos precisar criar um glossário mínimo, por exemplo, acredito que nem todos sabem o que Admin Experience contempla. Entendo que o termo é mais comum dentro do time do Admin.

[beatrizmilhomem]

Update: When we started this initiative, it came to our attention that the Research team was doing something similar. After consolidating our initial knowledge we found some recurrent themes. So, we decided that as the Admin team we'll focus on specific themes and work on discovering the main jobs and opportunities related to those themes.