diff --git a/.github/workflows/rust.yml b/.github/workflows/rust.yml
index ab9580c..cc4b2cc 100644
--- a/.github/workflows/rust.yml
+++ b/.github/workflows/rust.yml
@@ -1,60 +1,61 @@
-name: Rust
+name: Rust CI
 
 on:
   push:
-    branches: [master]
+    branches:
+      - master
   pull_request:
-    branches: [master, release/**]
+    branches:
+      - master
 
 env:
   CARGO_TERM_COLOR: always
 
 jobs:
-  macOS:
-    runs-on: macos-latest
-    steps:
-      - uses: actions/checkout@v4
-      - name: Prepare
-        run: rustup component add clippy
-      - name: Build
-        run: ./scripts/buildall.sh
-      - name: Check formatting
-        run: ./scripts/checkfmt.sh
-      - name: Run clippy
-        run: ./scripts/lintall.sh
-      - name: Run tests
-        run: cargo test --verbose -- --skip service_register_is_browsable
+  build:
+    name: zeroconf-rs
+    runs-on: ${{ matrix.os }}
+    strategy:
+      matrix:
+        os: [ubuntu-latest, macos-latest, windows-latest]
+        features: [serde, ""]
 
-  linux:
-    runs-on: ubuntu-latest
     steps:
-      - uses: actions/checkout@v4
-      - name: Prepare
-        run: "rustup component add clippy && sudo apt -y install avahi-daemon libavahi-client-dev && sudo systemctl start avahi-daemon.service"
+      - name: Checkout code
+        uses: actions/checkout@v3
+
+      - name: Set up Rust
+        uses: actions-rs/toolchain@v1
+        with:
+          toolchain: stable
+          target: ${{ matrix.os == 'windows-latest' && 'x86_64-pc-windows-msvc' || matrix.os == 'macos-latest' && 'x86_64-apple-darwin' || 'x86_64-unknown-linux-gnu' }}
+
+      - name: Prepare for Linux
+        if: matrix.os == 'ubuntu-latest'
+        run: |
+          sudo apt -y install avahi-daemon libavahi-client-dev
+          sudo systemctl start avahi-daemon.service
+
+      - name: Prepare for Windows
+        if: matrix.os == 'windows-latest'
+        run: "choco install -y bonjour"
+
+      - name: Cache Cargo
+        uses: actions/cache@v3
+        with:
+          path: |
+            ~/.cargo/registry
+            ~/.cargo/git
+          key: ${{ runner.os }}-cargo-${{ hashFiles('**/Cargo.lock') }}
+
       - name: Build
-        run: ./scripts/buildall.sh
-      - name: Check formatting
-        run: ./scripts/checkfmt.sh
-      - name: Run clippy
-        run: ./scripts/lintall.sh
+        run: cargo build --features "${{ matrix.features }}"
+
       - name: Run tests
-        run: cargo test --verbose
+        run: cargo test --features "${{ matrix.features }}" -- --skip service_register_is_browsable
 
-  windows-latest:
-    runs-on: windows-latest
-    steps:
-      - uses: actions/checkout@v4
-      - name: Install Bonjour
-        run: choco install -y bonjour
-      - name: Prepare
-        run: "rustup component add clippy"
-      - name: Build
-        shell: pwsh
-        run: ./scripts/buildall.ps1
       - name: Check formatting
-        run: ./scripts/checkfmt.ps1
-      - name: Run clippy
-        shell: pwsh
-        run: ./scripts/lintall.ps1
-      - name: Run tests
-        run: cargo test --verbose
+        run: cargo fmt -- --check
+
+      - name: Run Clippy
+        run: cargo clippy --features "${{ matrix.features }}" -- -D warnings
\ No newline at end of file
diff --git a/Cargo.lock b/Cargo.lock
index 0b78e99..d12a50f 100644
--- a/Cargo.lock
+++ b/Cargo.lock
@@ -759,6 +759,16 @@ dependencies = [
  "zeroconf-macros",
 ]
 
+[[package]]
+name = "zeroconf-browser-example"
+version = "0.1.0"
+dependencies = [
+ "clap",
+ "env_logger",
+ "log",
+ "zeroconf",
+]
+
 [[package]]
 name = "zeroconf-macros"
 version = "0.1.4"
@@ -766,3 +776,13 @@ dependencies = [
  "quote",
  "syn 2.0.72",
 ]
+
+[[package]]
+name = "zeroconf-service-example"
+version = "0.1.0"
+dependencies = [
+ "clap",
+ "env_logger",
+ "log",
+ "zeroconf",
+]
diff --git a/Cargo.toml b/Cargo.toml
index 941fc40..bfbc808 100644
--- a/Cargo.toml
+++ b/Cargo.toml
@@ -2,4 +2,6 @@
 members = [
     "zeroconf",
     "zeroconf-macros",
+    "examples/browser",
+    "examples/service",
 ]
diff --git a/README.md b/README.md
index 02ed911..5a523fe 100644
--- a/README.md
+++ b/README.md
@@ -190,6 +190,10 @@ fn on_service_discovered(
 }
 ```
 
+## Features
+
+- `serde` - enables serialization on relevant data structures
+
 ## Resources
 
 * [Avahi docs]
diff --git a/examples/Cargo.lock b/examples/Cargo.lock
deleted file mode 100644
index 169ed71..0000000
--- a/examples/Cargo.lock
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- "derive_builder",
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-
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- "log",
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-
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-name = "zeroconf-macros"
-version = "0.1.4"
-dependencies = [
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diff --git a/examples/Cargo.toml b/examples/Cargo.toml
deleted file mode 100644
index 4f93b8f..0000000
--- a/examples/Cargo.toml
+++ /dev/null
@@ -1,2 +0,0 @@
-[workspace]
-members = ["browser", "service"]
diff --git a/zeroconf/Cargo.toml b/zeroconf/Cargo.toml
index 7065c52..8bdb89d 100644
--- a/zeroconf/Cargo.toml
+++ b/zeroconf/Cargo.toml
@@ -19,7 +19,7 @@ categories = [
 documentation = "https://docs.rs/zeroconf"
 
 [dependencies]
-serde = { version = "1.0.188", features = ["derive"] }
+serde = { version = "1.0.188", features = ["derive"], optional = true }
 derive-getters = "0.3.0"
 derive_builder = "0.9.0"
 derive-new = "0.5.9"
diff --git a/zeroconf/src/browser.rs b/zeroconf/src/browser.rs
index 5da1a1a..4561a31 100644
--- a/zeroconf/src/browser.rs
+++ b/zeroconf/src/browser.rs
@@ -50,9 +50,8 @@ pub type ServiceDiscoveredCallback = dyn Fn(Result<ServiceDiscovery>, Option<Arc
 /// Represents a service that has been discovered by a [`MdnsBrowser`].
 ///
 /// [`MdnsBrowser`]: type.MdnsBrowser.html
-#[derive(
-    Debug, Getters, Builder, BuilderDelegate, Serialize, Deserialize, Clone, PartialEq, Eq,
-)]
+#[cfg_attr(feature = "serde", derive(Serialize, Deserialize))]
+#[derive(Debug, Getters, Builder, BuilderDelegate, Clone, PartialEq, Eq)]
 pub struct ServiceDiscovery {
     name: String,
     service_type: ServiceType,
diff --git a/zeroconf/src/lib.rs b/zeroconf/src/lib.rs
index 4e9c93e..ad88d21 100644
--- a/zeroconf/src/lib.rs
+++ b/zeroconf/src/lib.rs
@@ -186,6 +186,7 @@
 
 #![allow(clippy::needless_doctest_main)]
 #[macro_use]
+#[cfg(feature = "serde")]
 extern crate serde;
 #[macro_use]
 extern crate derive_builder;
diff --git a/zeroconf/src/service_type.rs b/zeroconf/src/service_type.rs
index e35be9b..7d1be22 100644
--- a/zeroconf/src/service_type.rs
+++ b/zeroconf/src/service_type.rs
@@ -5,7 +5,8 @@ use std::str::FromStr;
 use crate::{error::Error, Result};
 
 /// Data type for constructing a service type to register as an mDNS service.
-#[derive(Default, Debug, Getters, Serialize, Deserialize, Clone, PartialEq, Eq)]
+#[cfg_attr(feature = "serde", derive(Serialize, Deserialize))]
+#[derive(Default, Debug, Getters, Clone, PartialEq, Eq)]
 pub struct ServiceType {
     name: String,
     protocol: String,
diff --git a/zeroconf/src/txt_record.rs b/zeroconf/src/txt_record.rs
index 67e5f79..d2706ac 100644
--- a/zeroconf/src/txt_record.rs
+++ b/zeroconf/src/txt_record.rs
@@ -1,11 +1,15 @@
 //! TxtRecord utilities common to all platforms
 
 use crate::{Result, TxtRecord};
+#[cfg(feature = "serde")]
 use serde::de::{MapAccess, Visitor};
+#[cfg(feature = "serde")]
 use serde::ser::SerializeMap;
+#[cfg(feature = "serde")]
 use serde::{Deserialize, Deserializer, Serialize, Serializer};
 use std::collections::HashMap;
 use std::fmt::{self, Debug};
+#[cfg(feature = "serde")]
 use std::marker::PhantomData;
 
 /// Interface for interacting with underlying mDNS implementation TXT record capabilities
@@ -84,6 +88,7 @@ impl Default for TxtRecord {
     }
 }
 
+#[cfg(feature = "serde")]
 impl Serialize for TxtRecord {
     fn serialize<S>(&self, serializer: S) -> std::result::Result<S::Ok, S::Error>
     where
@@ -98,10 +103,12 @@ impl Serialize for TxtRecord {
 }
 
 #[derive(new)]
+#[cfg(feature = "serde")]
 struct TxtRecordVisitor {
     marker: PhantomData<fn() -> TxtRecord>,
 }
 
+#[cfg(feature = "serde")]
 impl<'de> Visitor<'de> for TxtRecordVisitor {
     type Value = TxtRecord;
 
@@ -124,6 +131,7 @@ impl<'de> Visitor<'de> for TxtRecordVisitor {
     }
 }
 
+#[cfg(feature = "serde")]
 impl<'de> Deserialize<'de> for TxtRecord {
     fn deserialize<D>(deserializer: D) -> std::result::Result<Self, D::Error>
     where
@@ -301,6 +309,7 @@ mod tests {
     }
 
     #[test]
+    #[cfg(feature = "serde")]
     fn serialize_success() {
         crate::tests::setup();