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Data Analysis of Events at The Look e-Commerce Platform

Data Source: BigQuery Public Database 'The Look e-Commerce'

The project includes:

  • SQL queries using data aggregations, window functions, and CTE

  • Analysis of key e-Commerce site metrics such as conversion rate, cart abandonment rate, as well as traffic sources, typical user navigation patterns, and more

  • Interactive dashboard in Looker Studio LINK

    dashboard

    Tech Stack

  • SQL

  • BigQuery

  • Looker Studio