smartAd-abtesting

• SmartAd is an advertisement company.
• They Create Ads for client and charge based on user engagement.
• They also quantify the increase in brand awareness as a result of Ads shown. This is their Brand Impact Optimizer BMO.
• The company is based on the principle of voluntary participation.
• This has been proven to increase brand awareness and memorability 10X more than static options.

BMO (Brand Impact Optimizer)

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1. Impression
2. Reach
3. Website Traffic
4. Brand Lift
5. Avg. time on page
6. Bounce Rate SmartAd provides BMO based a lightweight questionnaire served with every campaign to determine effects on upper-funnel-metrics like memorability and brand sentiment.

The goal here is to design a reliable hypothesis testing algorithm for the BIO service, and determine whether a recent Ad campaign resulted in a significant lift in brand awareness.

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First we will experiment with classical frequnetist techniques, and then we move on to Machine Learning based approaches.

MLOps Design

Contributors

HenokT 🚇 ⚠️ 💻

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