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Installation

No additional libraries beyond the Anaconda distribution of Python are necessary. The code should run with no issues using Python version 3.8

Context

An international e-commerce company based in France wants to discover insights from their customer database. They want to use analytics to study their customers. The following questions are of interest:

  • How is the customers age affecting the possibility to purchase in the online shop?
  • How are rank and purchase likelihood related?
  • How many visitors would have bought, if just the better half (better ranking) would have been targeted?

Results

Feel free to contact me if you have any questions or suggestions.

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Ecommerce Analytics: How to Use Data to Grow Sales

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