Awesome keyword research with constant update with practical information gathered daily
- 1. Make a list of important, relevant topics based on what you know about the business
- 2. Fill in those topic buckets with keywords
- 3. Research related search terms
- 4. Check for a mix of head terms and long-tail keywords in each bucket
- 5. See how competitors are ranking for these keywords
- 6. Prioritize Keywords to focus
- Some of the most attractive, highest-volume keywords also have the least available opportunity
- Not to let it become too subjective
- Volume (V)
- Keyword Difficulty (KD)
- Keyword Opportunity (KO)
- Importance (I)
- Keyword Potential(KP)
- What is the business model?
- What are searchers curiousity?
- Which keywords have the most potential?
- Where do we start?
- What is the criteria of good keywords?
- Relevant
- High (enough) volume
- Low difficulty
- Keywords Everywhere
- Thesaurus.com
- Wikipedia
- UberSuggest
- BoardReader
- Google Keyword Planner
- Google Trend
- Ahrefs Site Explorer
- Accurate search volumes are no longer available for users with "lower monthly spend" on adwords.
- Domain Authority(DA):
- Page Authority(PA): Constant evolving metric that is designed to correlate with a page's ability to rank on Google, based in large part on the page's link profile
- Keyword Difficulty Metric V1: Median of PA
- Keyword Difficulty Metric V2: Click-through rate(CTR) weighted model of Page Authority across the first page of SERP, reflecting more of the competitive landscape, and adapts to today's irregular organic result counts.Better job of filliung in gaps when PA metrics are missing for one or more results, provide better granularity.
- Keyword Opportunity metric: [assumption of 100% CTR] - [ clicks based on non-organic features]
- Keyword Potential= [sqrt(V)] * (1-KD/100) * (KO/100) * I]
- Difficulty: metric calculated by an algorithm that scans the first page of Google results and judges how hard it would be to outrank these pages. If the entire first page is held by old stalwarts like Wikipedia, .edu domains and sites with a high domain rating, then you’re going to get back a high difficulty rating (90+). If it’s populated by crap content from domains so harrowed by Google penalties they’re barely indexed, it’ll be low (~10).
- Low Difficulty: Putting it simply, a keyword with low difficulty has pages and domains with low authority on the first page. If you target the same keyword with better content and get a few backlinks, you can take that slot and steal their traffic.