Computer Science Society - Brand Guidelines

This document is intended to serve as a guide to the use of the CSS logos.

Colours

CSS Logo

	Name	Hex Code	Red	Green	Blue	Logo and Website	Publicity	Discord
	Dark Blue	#2f3c63;	47	60	99	Logo Background
	Orange	#ff9c00;	255	156	0	Logo Syntax Highlighting (Identifier)	5th Highlight	Pronoun Roles
	Light Blue	#58cad6;	88	202	214	Logo Syntax Highlighting (Brackets and Braces)	2nd Highlight	Committee Role
	White	#ffffff;	255	255	255	Logo Syntax Highlighting (Parentheses and Plus)	Text on dark
	Green	#03e421;	3	228	33	Logo Syntax Highlighting (Numbers)	3rd Highlight	Member Role
	Yellow	#fdff8a;	253	255	138	Comment text when using Dark Blue Background	4th Highlight	Bot Roles

Other colous and styles can be used for promotional material. e.g. Canva designs. These do not necessarily need to follow the colour scheme of the logo:

TeX Colours

	Name	Hex Code	Red	Green	Blue	Usage
	TeX / Purple	#9d68dc;	157	104	220	1st Highlight
	TeX Shadow	#793fd8;	121	63	216
	TeX Highlight	#c3abdf;	195	171	223
	TeX Highlight Shadow	#ad8adb;	173	138	219
	TeX Lowlight	#6f5193;	111	81	147
	TeX Lowlight Shadow	#463185;	70	49	113
	TeX Blue	#3b37b6;	59	55	182
	TeX Blue Shadow	#2521ad;	37	33	173
	TeX Detail	#77bbfe;	119	187	254
	TeX Detail Shadow	#4a9efe;	74	158	254
	TeX Outline	#35234a;	53	35	74
	TeX Blue Outline	#1d1b57;	29	27	87

Additional Colours

	Name	Hex Code	Red	Green	Blue	Usage
	Light Grey	#d9d9d9;	217	217	217	Publicity: Subtling on colour
	Grey	#a6a6a6;	166	166	166	Subtling on dark
	Dark Grey	#595959;	89	89	89	Subtling on light
	Black	#000000;	0	0	0	Text on light
	Blue-Grey	#3b8b94;	59	139	148	Discord: Committee-Elect Role

Logos

Guild of Students and University of Birmingham Logo

Follow the advice issued by the Guild Of Students on use of the Guild and University logos. The advice is available through the Committee Admin page, on the Guild website.

CSS

In all cases, the full logo should be used. The bold variant should be preferred, where possible, but is not required. They are available in this repository.

Fonts

For the purposes of recreating the logo:

The font to be used in the logos is the bold variant of Inconsolata. The text should always be bold in the logo.

Publicity graphics may also make use of JetBrains Mono and Roboto.

Element	Usage	Font	Size
h1	Main Title	JetBrains Mono Bold	24
h2	Section Title	JetBrains Mono Bold	18pt / 24px
h3	Subtitle / Date	JetBrains Mono Light Italic	16pt / 24px
h4	Sub-section Title	JetBrains Mono Bold	14pt / 22px
p	Main Body	Roboto	11pt / 16px

Files

The provided svg, eps and png files in this repository should always be used. Where possible the vector formats should be preferred to maintain quality and ensure the images are rasterised to the correct resolution.

There is no need to recreate the logo, except as a last resort.

Stickers

Stickers are purchased on stickermule.com, and are Die Cut stickers. If full bleed is needed, it needs to be requested in the instructions to StickerMule to create the proof.

Sticker Preview	Name	File Name	Size - w×h (mm)	Cutting
	Mini Logo	stickers/mini-logo.png	50 x 30	Full Bleed
	Hex	stickers/hex.png	43 x 50	Full Bleed
	Original TeX	dinosaur/raster/tex_original.png dinosaur/tex_original.svg	50 x 46	Die Cut
	Christmas TeX	dinosaur/raster/tex_christmas.png dinosaur/tex_christmas.svg	50 x 46	Die Cut
	Ball TeX	dinosaur/raster/tex_ball.png dinosaur/tex_ball.svg	50 x 46	Die Cut
	Pride TeX	dinosaur/raster/tex_pride.png dinosaur/tex_pride.svg	50 x 46	Die Cut
	BBQ TeX	dinosaur/raster/tex_bbq.png dinosaur/tex_bbq.svg	62 x 55	Die Cut
	Graduation TeX	dinosaur/raster/tex_graduation.png dinosaur/tex_graduation.svg	50 x 48	Die Cut
	Old Joe TeX	dinosaur/raster/tex_old-joe.png dinosaur/tex_old-joe.svg	50 x 71	Die Cut
	Megaphone TeX	dinosaur/raster/tex_megaphone.png dinosaur/tex_megaphone.svg	61 x 46	Die Cut
	Halloween TeX	dinosaur/raster/tex_halloween.png dinosaur/tex_halloweeen.svg	50 x 46	Die Cut
	Speech TeX	dinosaur/raster/tex_speech.png dinosaur/tex_speech.svg	52 x 50	Die Cut
	Ballot TeX	dinosaur/raster/tex_ballot.png dinosaur/tex_ballot.svg	51 x 46	Die Cut

N.B.: The die-cut dimensions include the white border around the graphic. So the actual TeX image will be smaller.

Roller Banner

The two roller banners were printed in 2019 via digitalprinting.co.uk and were the 'Gold' Roll Up Stands, using the files in roller-banner/, following the design tips provided by the printing company.

File (roller-banner/)	File Type	Notes
banner_source.ai	Adobe Illustrator	Original working document with elements as text. Requires above fonts to be installed.
banner_converted.ai	Adobe Illustrator	Fonts converted to outlines, white text not set to overprint. Ready to export as 'Print Ready PDF'
banner_print_ready.pdf	PDF	Conforms to Digital Printing's Print Ready PDF requirements. Includes bleeds.
banner&Tex_print_ready.pdf	PDF	Includes Tex mascot and conforms to Digital Printing's Print Ready PDF requirements. Includes bleeds.

Minecraft

There is a TeX Minecraft skin available at dinosaur/minecraft/tex_minecraft_skin.png.

It looks like this.