How can we leverage Diwali sales data to understand customer behavior, optimize product offerings, and enhance marketing strategies to maximize sales and customer satisfaction during the Dewali Season?
Diwali is a major festival in India, presents a significant opportunity for retailers to boost sales through targeted marketing and promotions. The dataset contains sales data during the Diwali season, including customer demographics, product details, and transaction information. By leveraging this data, the company aims to enhace its marketing strategies, optimize product offerings, and improve overall sales performance during this peak shopping period.
The primary objective is to analyze the Diwali sales data to gain actionable insights that can help in understanding customer behavior, identifying keys sales drivers, and optimizing marketing strategies to maximize sales and customer satisfaction.
- Data Gathering
- Data Injection
- Data Cleaning and Preparation
- Exploratory Data Analysis (EDA) using pandas, matplotlib and seaborn libraries
- Customer Demographic Analysis
- Product Performance Analysis
- Sales Trends and Pattern Analysis
- Customer Behavior Analysis
- Deriving Actionable Insights
- Visualization
- Improved Customer experience by identifying potential customers across different states, occupation, gender, and age groups
- Improved sales by identifying most selling product categories and products, which can help to plan inventory and meet the demands