Developer Program Strategy Skeleton

Inspired by the book "Developer Relations: How to Build and Grow a Successful Developer Program" by Caroline Lewko & James Parton

Please leverage PR's to improve and suggest improvements—discussions encouraged!

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# Product & Company Alignment

Product Value Proposition

Company Alignment

Company Goals

Company Metrics

Program Goals

Objectives

Awareness

What is the purpose of your developer program?

Activation

What do you want your developer program to accomplish?

Engagement

What value will it bring to your company?

Retention

What value will it bring to the developers you want to serve?

Long-Term Goals

Short-Term Goals

Risks

Developer Go-to-Market Strategy

Developer Audience

Segmentations

Personas

Messaging

Developer Journey

Discover

Evaluate

Learn

Build

Scale

Developer Experience

is the experience developers have when they interact with your product & documentation

Product Collaboration

Sign-up & Registration

Onboarding

Feedback Program

Engineering Collaboration

Documentation (Docs)

Developer Marketing

Marketing Collaboration

Content Marketing

Social Media

SEO and Advertising

Nurture Emails

Newsletters

Partnerships

Events for Awareness

Engineering Collaboration

Developer Hub

Developer Sandboxes

Developer Education

Education Collaboration

Time to Hello World

Learn Touchpoints with Docs

Learning Resources

Product Collaboration

Onboarding & Engagement

Developer Community

Community Goals & Objectives

Goals

Objective

Strategic Objective

Strategy

Community Tactics

Retain whichever subcategories below make sense for your developer program strategy

Product Knowledgebase

Community Forum

Product Feedback & Beta Testing

Product Feedback Program

Beta Testing User Groups

Community Events

Conferences

User Groups

Hackathons

Customer Advocacy

Ambassador Program

Referral Program

Community Advisory Board

Content Strategy

Case Studies or Member Stories

Community-sourced Blog

Code & Project Showcases

Social Engagement

Community Engagement, Internal & External

Social & Community Listening

Social & Community Engagement

Developer Program Roadmap

Bring 4 & 5 level headers into your roadmap as it makes sense for your program goals.

30 Days

60 Days

90 Days

6 Months

9 Months

12 Months

18 Months

24 Months

Developer Program Management

Team & People Resources

Planning & Delivering Work

Budget

Tracking Success

Metrics

Company Metrics

Program Metrics

Activity Metrics

Community Metrics

Tooling

Reporting

Reporting to Stakeholders

Proving ROI

Revenue Attribution

Lead Attribution

Scaling Your Program

Product Maturity

Program Maturity

Team Maturity

Strategy Maturity

Internal Awareness Maturity

Developer Outreach Maturity

Developer Education & DevEx Maturity

Metrics Maturity

Developer Community Maturity