Customer Relationship Management (CRM) analysis involves the systematic examination and interpretation of data related to interactions between a business and its customers. Through CRM analysis, companies evaluate customer behavior, preferences, and feedback to gain valuable insights into their needs and expectations.
An indepth customer oriented segmentation in order to clasify and target them with effective marketing strategies.
| Column | Description |
|---|---|
| InvoiceNo | Invoice number that consists of 6 digits. If it starts with letter 'C', it indicates a cancellation. |
| StockCode | Product code that consists of 5 digits. |
| Description | Product name. |
| Quantity | Quantities of each product per transaction. |
| InvoiceDate | The day and time when each transaction was generated. |
| UnitPrice | Product price per unit. |
| CustomerID | Customer number that consists of 5 digits. Each customer has a unique Customer ID. |
| Country | Name of the country where each customer resides. |