Netflix is one of the most popular media and video streaming platforms. They have over 10000 movies or tv shows available on their platform, as of mid-2021, they have over 222M Subscribers globally. This tabular dataset consists of listings of all the movies and tv shows available on Netflix, along with details such as - cast, directors, ratings, release year, duration, etc.
🎯 Objective
Analyze the data and generate insights that could help Netflix in deciding which type of shows/movies to produce and how they can grow the business in different countries. It should be done with the help of proper visualizations in place.
| Feature | Description |
|---|---|
| Show_id | Unique ID for every Movie / TV Show |
| Type | Identifier - A Movie or TV Show |
| Title | Title of the Movie / TV Show |
| Director | Director of the Movie |
| Cast | Actors involved in the movie/show |
| Country | Country where the movie/show was produced |
| Date_added | Date it was added on Netflix |
| Release_year | Actual Release year of the movie/show |
| Rating | TV Rating of the movie/show |
| Duration | Total Duration - in minutes or number of seasons |
| Listed_in | Genre |
| Description | The summary description |
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US & UK Focus: These are Netflix's top markets, with the most content. Emerging markets like India (movies) and Japan & Korea (TV shows) also present growth opportunities.
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Recent Content: Though Netflix started in 1997, most content is post-2015. A strategy of regularly replacing old content with new releases keeps viewers engaged.
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Regional Talent: Promoting Indian actors in movies and Japanese, Korean, and Chinese actors in TV shows aligns with regional preferences.
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Genre Trends: International, Comedy, and Drama dominate both movies and TV shows. Underproduced genres like 'Cult' aren't recommended for growth.
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American Content: US content leads Netflix, especially in International, Comedy, Drama, Action, and Documentaries. UK follows, with India rising in International Drama and Comedy, and Japan/Korea excel in romantic TV shows.
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Fresh Content Priority: While niche audiences might enjoy old classics, focusing on new releases is essential for growth.
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Ratings Insight: TV MA-rated content, especially International movies, TV shows, and Dramas, aligns with viewership trends.
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Content Duration: Most successful movies run between 1:30 and 1:40. TV shows often end after one season, so extending beyond that requires strong content, actors, and direction, especially for International Drama, Thriller, and Comedy genres.