An analysis to understand the differences between the types of members in a bike-share company.( A Google Data Analytics Capstone Project)
CYCLISTIC BIKE-SHARE COMPANY IN CHICAGO
In 2016, Cyclistic launched a successful bike-share offering. Since then, the program has grown to a fleet of 5,824 bicycles that are geotracked and locked into a network of 692 stations across Chicago. The bikes can be unlocked from one station and returned to any other station in the system anytime.
Cyclistic’s finance analysts have concluded that annual members are much more profitable than casual riders. Although the pricing flexibility helps Cyclistic attract more customers, Moreno believes that maximizing the number of annual members will be key to future growth. Rather than creating a marketing campaign that targets all-new customers, Moreno believes there is a very good chance to convert casual riders into members. She notes that casual riders are already aware of the Cyclistic program and have chosen Cyclistic for their mobility needs.
The future success of the company is believed to depend on maximizing the number of annual memberships. Therefore, the need to understand how casual riders and annual members use the cyclistic bikes differently.Customers who purchase single-ride or full-day passes are referred to as casual riders. Customers who purchase annual memberships are Cyclistic members.
Cyclistic users are more likely to ride for leisure, but about 30% use them to commute to work each day.
How do annual members and casual riders use Cyclistic bikes differently? Ask specific questions about this and how it can be measured
You will use Cyclistic’s historical trip data to analyze and identify trends.