Magento Google Tag Manager

Minimalistic Google Tag Manager integration for Magento with Data Layer support.

Installation

1. modman clone git@github.com:LybeAB/Lybe_GoogleTagManager.git
2. modman deploy Lybe_GoogleTagManager
3. Clear the cache

Settings

Admin > Configuration > Sales > Google API > Google Tag Manager

Data Layer Variables

• event - string "transaction"
• transactionId - string
• transactionAffiliation - string
• transactionCurrency - string
• transactionTotal - numeric
• transactionShipping - numeric
• transactionTax - numeric
• transactionProducts - array of TransactionProduct objects
  • name - string
  • sku - string
  • category - string
  • price - numeric
  • quantity - numeric
• nthPurchase - numeric
• customerId - numeric
• daysSinceLastTransaction - numeric

Magento Config Paths

• google/tagmanager/active
• google/tagmanager/container

Other Google Tag Manager Modules

• Magento_GoogleTagManager

Run tests

composer install
vendor/bin/phpspec run