This project, focuses on analyzing Gen Z's behaviors, preferences, and trends using SQL queries. The aim is to derive actionable insights to help businesses and organizations cater to the needs of this influential demographic.
Key Highlights:
Purpose: Understanding Gen Z's consumption patterns, digital engagement, career aspirations, and lifestyle choices to inform strategic decisions for businesses.
Data Analysis: The project uses response data from Gen Z.
SQL queries to address questions like:
Gender distribution and career aspirations in India. Preferences for socially impactful companies and remote work. Expected salaries after three and five years. Education sponsorship needs.
Notable Insights:
High preference for work-life balance, social responsibility, and inclusivity. Interest in education abroad with sponsorships. Shift from traditional career expectations towards value-driven choices. Conclusion:
Gen Z's career and lifestyle preferences indicate a demand for workplaces that emphasize diversity, sustainability, and social alignment. The insights encourage employers and policymakers to adapt their practices to meet these evolving expectations.