This GTM custom template gives you the ability to build any of Google Analytics 4 Ecommerce dataLayers, with easy to use dropdown functionality.
| Date | Notes |
|---|---|
| 12 November 2020 | First version of the tag released. |
This template has many adjustable fields that allow you to add your data directly into the properly formated GA4 ecommerce dataLayer.
The GA4 Event Type field allows you to select the GA4 dataLayer type that you will need to push your event data into.
The Purchase Parameters field allows you to add any of the purchase parameters into your Purchase dataLayer.
The Items Array field allows you to add the items or promo array variable into your dataLayer.
The Custom Parameters field allows you to add any custom parameters into your dataLayer.